Marketing Channels Essay Example | Topics and Well Written Essays - 2000 words

Marketing Channels - Essay Example The factory gate is the point at which the product is fully assembled and ready to be sent to the retailer's distribution center (Factory Gate Pricing 2004). Under FGP, the retailer takes over the primary distribution from the supplier which means the retailer no longer has to pay the cost of transportation that was previously included in the price the supplier charged for product. The retailer buys the product "at the factory gate" and arranges transport. Instead of several separate vehicles making delivery to a central point, one vehicle can make several stops to pick up goods from suppliers in a specific geographical area. Also, goods can be collected at port of entry into the UK which will cost less, and collecting goods at a manufacturing site located outside the UK could create additional savings. FGP has been in use in the UK by a number of grocery retailers and, as stated earlier, offers component costs of product with transportation costs separated. According to Scottish Food and Drink, there is a lack of knowledge about FGP among suppliers, but the majority of those suppliers using FGP have had a positive experience and believe it is here to stay (How Do I 2004). According to them, certain areas need exploration in deciding whether FGP is the right solution. According to Potter (2003), FGP was first introduc... Understanding supply chain costs Having thorough understanding of logistics operations Putting cross-functional teams in place Making top-level commitments between organisations, for instance, CEOs Once these factors have been considered and FGP is put in place, it becomes obvious that transportation costs are a key area of concern. Effect on Supply Chain Partners and Customers According to Potter (2003), FGP was first introduced in the UK by the fashion and automotive sectors in order to establish organisation and optimisation of transport by purchaser to point of delivery. Applying FGP in the UK grocery sector, however, is probably its most complex application. Tesco was the first to implement it, then Sainsbury's, Asda and Carrefour. A Tesco case study realized the following FGP benefits: 1. Reduction in transport miles 2. Reduction in transport costs 3. Supply chain visibility Aware of orders being placed on suppliers Analyses of the extra costs of demand amplification on transport Better use of transport through backloading Higher service levels The more consolidation, the more savings on wider scale Potter, p. 20 Collaborative Planning, Forecasting and Replenishment: What Is It According to the Grocery Manufacturers association, collaborative planning, forecasting and replenishment (CPFR) is a revolutionary business process wherein trading partners use technology and a standard set of business processes for Internet-based collaboration on forecasts and plans for replenishing product (Collaborative Planning 2002, par. 1). Because it is a new process within the industry, intended to develop a collaboration strategy among trading partners, a study was undertaken by GMA outlining basic tenets

How Disney's Social Power Has Influenced the Vision of the American Essay

How Disney's Social Power Has Influenced the Vision of the American Dream - Essay Example is an interesting theme because this would provide an insight on the power of digital media in bringing about a revolutionary change in the society on all levels. This research caters for the needs of the contemporary era which is primarily a digital age and will become even more so as a result of the continued technological advancement in the future. The intended audience that would be interested in this research or who might benefit from the results of this research includes but is not limited to digital media owners and stakeholders, writers, cinematographers, actors, directors, producers, and the youth of America. Besides, this research would also produce valuable results for the policy-makers and law-making bodies. Walt Disney’s contribution to the contemporary media has been widely recognized, acknowledged, and appreciated. Walt Disney made a lot of contribution to the floursihment of entertainment world. Mickey Mouse, one of the cartoon characters introduced by Walt Disney provided a stereotypical image of the everyday American. Mickey Mouse was visualized as the alter-ego of Walt Disney (Mosley 148). The personality characteristics and traits idealized in the Americans including courage, bravery, persistence, and creativity were manifested in the character of Mickey Mouse. Subsequently, Minnie Mouse was introduced as the on-screen personification of the American Girl. Major scholars and theorists from the Hebdige to the Frankfurt School have explored Disney’s imperialistic nature, most of them identifying the readers as passive uncritical consumers (Martins 2). This research would fill the gap in the literature by identifying the factors related to the social power of Walt Disney that have contributed to the contemporary visualization of the American Dream. The research question would thus be; How Disneys social power has influenced the vision of the "American Dream"? A detailed literature review will be carried out to identify the possible factors