Quotes That Show Macbeths Intentions

The motor that drives the tragedy of Shakespeares  Macbeth  is the lead character’s ambition. It is his primary character flaw and the trait that causes this brave soldier to murder his way to power. Early on in the famous play,  King Duncan hears of Macbeth’s heroics at war and bestows the title Thane of Cawdor on him. The current Thane of Cawdor has been deemed a traitor and the king orders him to be killed.  When Macbeth is made Thane of Cawdor, he believes that the kingship is not far off in his future. He writes a letter to his wife announcing the  prophecies, and it is actually Lady Macbeth who fans the flames of ambition as the play progresses. The two conspire to kill King Duncan so that Macbeth can ascend to the throne. Despite his initial reservations about the plan, Macbeth agrees, and, sure enough, he is named king after Duncans death. Everything that follows is simply the repercussion of Macbeths unbridled ambition. Both he and Lady Macbeth are plagued by visions of their wicked deeds, which eventually drive them insane. Brave Macbeth When  Macbeth  first appears at the start of the play, he is brave, honorable, and moral—qualities that he sheds as the play develops. He comes on the scene soon after a  battle, where an injured soldier reports Macbeth’s heroic deeds and famously labels him â€Å"brave Macbeth†: For brave Macbeth—well he deserves that name—Disdaining Fortune, with his brandishd steel,Which smoked with bloody execution,Like valours minion carved out his passageTill he faced the slave.(Act 1, Scene 2) Macbeth is presented as a man of action who steps up when he is needed, and a man of kindness and love when he is away from the battlefield. His wife, Lady Macbeth, adores him for his loving nature: Yet do I fear thy nature;It is too full o th milk of human kindnessTo catch the nearest way. Thou wouldst be great,Art not without ambition, but withoutThe illness should attend it.(Act 1, Scene 5) Vaulting Ambition An encounter with the three witches changes everything. Their premonition that Macbeth â€Å"shalt be king hereafter† triggers his ambition—and leads to murderous consequences. Macbeth makes clear that ambition drives his actions, stating as early as Act 1 that his sense of ambition is â€Å"vaulting†: I have no spurTo prick the sides onlyVaulting ambition, which oerleaps itselfAnd falls on the other.(Act 1, Scene 7) When Macbeth makes plans to murder King Duncan, his moral code is still evident—but it is beginning to be corrupted by his ambition. In this quote, the reader can see Macbeth struggling with the evil he is about to commit: My thought, whose murder yet is but fantastical,Shakes so my single state of man that functionIs smotherd in surmise.(Act 1, Scene 3) Later in the same scene, he says: Why do I yield to that suggestionWhose horrid image doth unfix my hair,And make my seated heart knock at my ribs,Against the use of nature?(Act 1, Scene 3) But, as was made apparent at the beginning of the play, Macbeth is a man of action, and this vice supersedes his moral conscience. It is this trait that enables his ambitious desires. As his character develops throughout the play, action eclipses Macbeths morals. With each murder, his moral conscience is suppressed, and he never struggles with subsequent murders as much as he does with killing Duncan. By the end of the play, Macbeth kills Lady Macduff and her children without hesitation. Macbeth’s Guilt Shakespeare does not let Macbeth get off too lightly. Before long, he is plagued with guilt: Macbeth starts hallucinating;  he sees the ghost of murdered Banquo, and he hears voices: Methought I heard a voice cry Sleep no more!Macbeth does murder sleep.(Act 2, Scene 1) This quote reflects the fact that Macbeth murdered Duncan in his sleep. The voices are nothing more than Macbeth’s moral conscience seeping through, no longer able to be suppressed. Macbeth also hallucinates the murder weapons, creating one of the play’s most famous quotes: Is this a dagger which I see before me,The handle toward my hand?(Act 2, Scene 1) In the same act, Ross, Macduffs cousin, sees right through Macbeths unbridled ambition and predicts where it will lead: to Macbeth becoming  king. Gainst nature still!Thriftless ambition, that will ravin upThine own lives means! Then tis most likeThe sovereignty will fall upon Macbeth.(Act 2, Scene 4) Macbeths Fall Near the end of the play, the audience catches a glimpse of the brave soldier who appeared at the beginning. In one of Shakespeare’s most beautiful speeches, Macbeth admits that he is short on time. The armies have amassed outside the castle and there is no way he can win, but he does what any man of action would do: fight. In this speech, Macbeth realizes that time ticks on regardless and that his actions will be lost to time: Tomorrow and tomorrow and tomorrowCreeps in this petty pace from day to dayTo the last syllable of recorded timeAnd all our yesterdays have lighted foolsThe way to dusty death.(Act 5, Scene 5) Macbeth seems to realize in this speech the cost of his unchecked ambition. But it is too late: There is no reversing the consequences of his evil opportunism.

Feminism Waves Of Debates Within Feminism Essay

Gender 208 Assignment 1: Waves of Debates within Feminism Feminism, in simple terms, refers to a collective desire to end the oppression of women. Because oppression takes various forms and affects those who are victim to it in a number of different, yet often connected ways; feminism should accordingly be regarded as a multifaceted set of movements working towards multiple aims and ends. Which is to say that feminism is less a single movement concerned with the oppression of women, and more a gathering of movements concerned with a number of oppressive structures, working towards the eradication of domination period. Analysing the works of Mimi Mariuncci (2010), Audre Lorde (1984), and Rosemarie Garland-Thomson (2002) this paper will attempt to answer the question of why intersectionality is imperative to feminist discourse and Praxis, exploring the different areas in which the oppression of women interests with the oppression, marginalisation, and suppression of other minority groups, i.e. queer people, people of colour, people with disa bilities, old people, poor people, transgendered, and gender non-conforming people etc. In the pursuit of inclusivity and intersectionality feminist discourse has been tasked with acknowledging and addressing all forms of oppression as a logic of domination. A theory coined by ecofeminist philosopher Karen Warren which refers to a way of understanding and communicating with the world, and it’s inhabitants, in a way that is structuredShow MoreRelatedWomen Are Not Equal !1601 Words   |  7 PagesIt is said that history repeats itself. 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It seeks to go against the idea of male supremacy and gender stereotypes, saying that both of the two are oppressive and uncalled for. Radical feminism tends to have more to do with the concept of patriarchy, saying that female dominance has been â€Å"historicallyRead MoreThe Feminist Theory Of Animal Studies924 Words   |  4 Pagesoppression influencing and interconnected with sexism. However, this literature review will not explore the connections of animal studies within queer theory due to insufficient research, though the connections among homophob ia, speciesism, and animality are abundant and relevant to the discussions presented in this essay. While there are notable authors and scholars within the field of animal studies in feminist theory (see Carol Adams and Josephine Donovan), it is still relatively unestablished. ThisRead MoreFeminism Is Defined As The Belief That Men And Women Should Have Equal Rights1600 Words   |  7 Pages Feminism is defined as the belief that men and women should have equal rights and opportunities within their community. The feminist movement encompasses a series of campaigns that calls for the cultural, political, social, and economic equality of women. For centuries, women have been fighting for reforms on issues including equal pay, sexual harassment and violence against women, reproductive rights, maternity leave, etc. Throughout history, women (and men) have been slowly breaking down barriers

Biological Warfare Essay Research Paper Biological warfare free essay sample

Biological Warfare Essay, Research Paper Biological warfare There is no longer a inquiry of whether or non a bioterrorist will assail, but instead the inquiry remains, when will they assail? # 8220 ; It is extremely likely that a terrorist group could endanger or assail Americans with sources within the following few old ages, # 8221 ; harmonizing to President Clinton ( T.V. ) . Biological warfare deliberately uses viruses, bacteriums, Fungis, or toxins from populating beings and decease or disease in worlds, animate beings, or workss. Agitation can be used to bring forth such bacterial agents as splenic fever, undulant fever, cholera, meloidosis, pestilence, Q febrility, or tularaemia. Other viral agents are smallpox, cimean Congo HF, rift vale febrility, and vee ( Helsinsky ) . Use of these types of viruses and bacteriums are going widespread in many countries of the universe because they can impact many people expeditiously and are cost effectual. Biological arms can be traced back to Exodus when God placed the 10 plagues upon the Egyptians, as a consequence of Pharaoh # 8217 ; s refusal to liberate the Jews from bondage. We will write a custom essay sample on Biological Warfare Essay Research Paper Biological warfare or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page These pestilences included blood, toads, varmint, flies, murrain, furuncles, hail, locusts, darkness, and the murder of the first-born. Even though this type of warfare may hold had beginnings every bit early as Exodus, the procedure of doing these sources is described in scientific literature and is no secret to terrorists ( Helsinsky, other ) . Which are merely seven simple stairss to follow. The stairss are really simple, the first procedure would be to get down off by choosing a beginning of protein you want that you would desire to hold a mass sum of. The 2nd, would be to insulate and sublimate the entire RNA, after that is accumulated you would hold to do a complementary DNA utilizing the PCR. The 4th measure would be to magnify the complementary DNA by besides utilizing the PCR one time once more. Fifth, you would hold to clone the fragment by infixing the protein into a plasmid signifier and transforming an e. coli, and the concluding measure, would be to show the protein an d sublimate it. The stairss sound hard to follow, but if you know what you are making and you are familiar with the footings you can easy do a deathly arm with a chemical by following these stairss ( Helsinski ) . This source warfare is an particularly serious menace for several different grounds. The first ground is the ability of these germ agents to be undetectable to descry engineering. Second, the warfare labs that are used to bring forth these sources are hard to observe, and major states sometimes work together jointly to bring forth these agents for usage in warfare. Most significantly, it is against this menace that there may be no defence. Even though biological terrorism has been banned, it poses the greatest menace upon the Western World because of the mobility of their population. For this ground it is necessary for extremists to utilize aerosol scattering to pollute nutrient, H2O, or air ensuing in the decease of every life being. Two incidents in peculiar brand this menace of a bioterrorist onslaught more likely to happen. The first of these occurred in Tokyo when nervus gas was unleashed in a Tokyo metro by the nihilistic Nipponese cult group, Aum Shinrikyo. Twelve people were left dead and another five 1000 had to be hospitalized ( G.E. McCuen, Pg. ) . This incident raises an even greater concern because the tabu that one time prevented terrorists from assailing no longer exists ; it was broken when these warfare agents were used in the Tokyo metro. This happening opened the eyes of the universe to the demand for schemes that both prepare and prevent these types of terrorist onslaughts. The 2nd fact is that promotions in biological engineerings have become widespread throughout the universe. A lurid figure of at least 17 states are suspected of holding or trying to get germ arms. Among the 17 states is Iraq. Before the Gulf War in 1991, Iraq admitted to research and production installations and in 1995 conf essed to fabricating splenic fever spores, botulinus toxin, and aflatoxin for arms. In 1997, Sudaam Hussein # 8217 ; s forbiddance of American inspectors from look intoing their development of these arms created a widespread public concern. The universe was surprised to larn that Iraq had produced plenty lifelessly microbes to kill all the people on Earth several times over. Because certain indispensable inside informations remain unknown about honing biological arms, Iraq was neer able to get the hang their bacterial agents. On the other manus, accidental and unpredictable state of affairss can ensue from these arms of mass devastation. In Europe, the variola epidemic that occurred in the 1970 # 8217 ; s proved merely how unsafe the release of these beings could be. In 1979, when aerosolised splenic fever was released from a Russian biological arm fabrication installation, the result was proven to be a deadly accident. Another accident that is to some extent purposeful, but is turn outing to be unsafe is the island in the Aral Sea of Kazakhstan. It is at this site that Soviet soldiers buried splenic fever during the Cold War in a top-secret operation. These soldiers assumed the splenic fever would neer hold any consequence on anyone because they had soaked it in bleach with the purpose of it finally deceasing off. The Monterrey Institute of International Studies calls this island # 8220 ; a ticking clip bomb. # 8221 ; The Soviet military personnels buried the splenic fever in order to maintain the international control inspectors from detecting it. Local governments will non let the Monterrey Institute functionar ies to acquire a close adequate position of the burial site ; hence, the physical province of the inhumed splenic fever is unknown. These 66 gallon containers that originally stored this bacterium unearthed as eroding wore off at the dirt in which they lie. Animals or insect that can besides do taint, thereby, promoting the rapid spreading of the splenic fever. Because of these possible dangers, the United States should perchance see acquiring involved with the clean up attempt. America is fixing to cover with biological warfare for several different grounds. Specifically three events have forced them to do readyings. The first event was Iraq # 8217 ; s deploying of missiles that were transporting splenic fever sources. The 2nd event that is besides a menace is botulinum ( The toxin that spreads the deathly disease botulism ) . The last event that has caused America to do prepa rations is the usage of the toxicant aflatoxin that was used during the 1991 Gulf War. President Clinton wants to do the public aware to the fact that America is likely to be non merely threatened, but besides attacked with sources within the following few old ages ( other ) . He besides said that Iraq would non be permitted to bring forth these arms of mass devastation. Which were all stated a few old ages back. Surprisingly plenty, the United States supplied the natural stuffs used by Iraq to make their biological arms. Defenses are besides being strengthened and permission for the usage of about three billion dollars is being proposed to Congress in order to battle these legion assortments of biological warfare. President Clinton told authorities bureaus in June of 1995 to be prepared for onslaughts from terrorists ( other ) . But in March of 1996, the Senate brought up inquiries refering America # 8217 ; s eventuality programs and whether or non they are sufficient. Medical response is an facet that is likely the most of import concern, but oftentimes the most ign ored country for defence. This country is neglected because of the fact that it is hard to be after a response when different interventions are needed depending on the type of biological agent that is used. Philip Russell was quoted as stating: # 8220 ; Plague is different from variola, which is different from splenic fever. We need a group of folks to travel through different scenarios and believe about what could be done other than numbering the bodies. # 8221 ; Harmonizing to these statements, more competent programs are compulsory in order to protect the United States. As a consequence, scientists, public wellness functionaries, policy shapers, authoritiess, and the populace are all scrambling to happen methods of forestalling and protecting against biological warfare. The menace remains that a metropolis of five to ten million people could be wiped out prior to the following few decennaries. For these grounds, new ways are needed to forestall these onslaughts. First of all, i ntelligence plays a major function in the necessary steps that are needed. But by restricting the achievability of the starting motor civilizations used by biological terrorists, defences may be able to be strengthened. Adjunct Defense Secretary Harold Smith said that # 8220 ; Ideally we would wish to develop a sensing system utilizing something remote like a optical maser beam that could observe and place a biological agent at a draw distance. # 8221 ; After Harold Smith # 8217 ; s statement they have discovered five or six different ways to observe biological Warfare. They are known as: microscopy which is a procedure of culturing an agent or proving its effects on cells or animate beings ( Zilinskas, Pg. 86 ) , immunoassay which is happening the binding of the different antibodies linking each other to organize slayer chemicals ( Zilinskas, Pg. 87 ) , nucleic acid ( familial ) analysis is used to place the cistron sequence features of beings of involvements ( Zilinskas, Pg. 85 ) , physical and chemical method are the most normally used methods in observing a biological arm which you installation find the features and or the physical features to place the antibody ( Zilinskas, Pg. 85 ) . President Clinton made a statement refering to the bar of terrorist onslaughts. He said that # 8220 ; I would be delighted if decennaries subsequently, Americans can look back on these ( biological ) threats as the Canis familiaris that didn # 8217 ; t bark. # 8221 ; The Biological and Toxin Weapons Convention has been organized in order to battle biological warfare. This convention is working on forestalling the development, production, carrying, and build uping of these arms of mass devastation. On site inspectors are besides being suggested to help in this attempt. A convention was held in Geneva that involved diplomats and experts on weaponries control. They suggested a program that would trip biological terrorist research labs. On May 22, 1998, President Clinton announced to the United States Naval Academy # 8217 ; s graduating category that the United States is get downing to do necessary readyings in order to counter these biological onslaughts ( T.V ) . Medical, public we llness, and other countries that deal with exigency response are particularly being strengthened. In 1997, the Department of Defense proved they were taking preventative steps when they declared they were immunizing about two and a half million United States soldiers against splenic fever. These actions entirely are deficient and other critical stairss need to be taken. The first trades with the redefining of the efficiency of the armed forces, constabulary forces, the Federal Bureau of Investigation, and other security bureaus. This is necessary because each subdivision needs to cognize precisely what their duties are ; hence, forestalling confusion during an utmost exigency. Second, legal factors that deal with hunt and detention demand to be reconsidered in the visible radiation of civil autonomy. The psychological facet of terrorists is another country that requires further survey. Besides, information terrorists use to do these arms demands to be limited. Last, the legal system needs to be updated on the legal proceedings of the dangers of these new toxic sources. Surveies besides need to be conducted in order to contract these biological diseases. In decision, these biological arms used by terrorists are going a widespread menace. This menace should be viewed as inevitable because it is hard to observe and has the possible to pass over out full metropoliss. Certain states, viz. Iraq, have experimented with these destructive arms. Because of this, America is doing readyings for defences and seeking for new ways that will antagonize biological warfare. It is most likely that the following terrorist onslaught would be the cause of World War III, it may be the # 8220 ; life scientist # 8217 ; s war. # 8221 ; The United States needs to step up security steps so they can be more prepared for biological warfare, even though they have engineering to turn out that they can observe them. Zilinskas, Raymond Biological War: Modern Offense A ; Defense. www.helsinske.fi/~norrena/war/bio-eff.html G.E. McCuen Biological terrorist act A ; arms of mass devastation McDermott, Jeanne Killing air currents Arbor Michael T. Osterholm and John Schwarts Bioterrist catastrophy Other resourses ; past resorts

Modern society Essay Example

Modern society Essay The final but worse thing he does to dent his masculinity is betray his family. He rings up immagration and tells them of his family (Eddie and Rodolpho) and where they are currently staying. This goes against Eddies prior actions of masculinity of caring for his family.  Rodolpho, on the other hand, has different views of masculinity. He has no family to take care of so spends his money on clothes and CDs. Because he has no responsibilities, this leaves Eddie to believe he is not masculine. I do not agree because everybody have different views of masculinity, and I think its down to the individual and their situation in life. Its just because he is different that Eddie doesnt like him. The audience are shown that Rodolpho likes to sing. This point is extruded blaitently so its hard to miss. It is shown by him singing paper doll. Eddie considered this unmasculine, but different people do different things. Singing is a unisex activity so I do not consider it feminine at all.  Rodlopho has bright blonde hair. Eddie shows the audience he doesnt like Rodolphos hair by saying his wacky hair. This is another thing that Eddie considers to be feminine about him because it is not very common for him to see it, so it is weird to him. We will write a custom essay sample on Modern society specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Modern society specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Modern society specifically for you FOR ONLY $16.38 $13.9/page Hire Writer There are many reasons why Eddie doesnt like Rodolpho, and him being unmasculine in his view is only part of that. He first starts to become negative about Rodlpho when Catherine begins to flirt. This is shown regularly throughout their conversations but is tipped when she asked Rodolpho you like sugar? Rodolpho flirts back and says yes, il like sugar which in Eddies eyes shows utter disrespect as Eddie is letting them live in his house. Another but probably the ultimate reason for Eddies dislike of Rodolpho is he believes he is after his green card. He constantly shows this via arguments with Beatrice and Catherine when he repeats hes after his green card. Because Roldolpho is an illegal immagrant he can be deported at any time but if he marries a citizen he can stay. In this case the citizen would be Catherine. Eddie has no proof for this conviction but he is looking out for his family. I belive that both Eddie and Rodolpho are both masculine but are different because of their backgrounds and upbringing. As the play progresses though I think Eddie loses his masculinity as Rodolpho tries to be reasonable, and tell Eddie he love Catherine. To me this leave Rodolpho s the strongest male at the end of the play beause he is tryiong to reason, which would get you far in a modern society.  At the end of the play I do have sympathy for Eddie because he had only been trying to give his family the best and protect them. But in doing so he made some silly mistakes which led to his stabbing

JFK Inaugural Address Essay Research Paper Example

JFK Inaugural Address Essay Research Paper Example JFK Inaugural Address Essay Paper JFK Inaugural Address Essay Paper John F. Kennedys in particular, was one of the most touching and inspiring inaugural addresses in our countrys history and it continues to be analyzed in classrooms, articles, and on television today. His words gained the peoples confidence that he had a positive future in store for America, and his moving statements kept the attention on him captivated. His uses of rhetorical strategies caused his arguments to be emphasized as well as considered, and he was able to say so such without boring those listening. He not only demonstrated the commitment that he was willing to make for the good of America, but he also encouraged citizens to join him in his effort. Regardless of the many methods Kennedy used to create his outstanding Address, the tone in which it was told is the most powerful one he used to win the crowd and earn their respect. His use of tone is effective in achieving his purpose- that those witnessing the speech desire to unite with Kennedy and overcome the common obstacles that faced their country together. Kennedy reached his audience on a personal level when he addressed myself as an equal to the people and stated We shall pay any price, bear any burden, meet any hardship, support any friend, and oppose any foe, in order to assure the survival and the success of liberty. As he said this, he related to the people by showing them that they were all suffering the same hardships, and his tone is made sincere, serious, and willing in that he will do what he must for his people. The use of parallelism through the statement Let both sides explore Let both sides seek And Let both sides unite Also emitted an inspiring feel that ensured the people that he was in the fight for improvement with them, and prepared to do what it took for a better tomorrow. As he did so, he was able to get his audience to favor his determination for change and to admire his positive attitude of what can be done to improve Americas problems. Through the statement ask not what your country can do for you-ask what you can do for your country and ask not what America will do for you, but what together we can do for the freedom of man, Kennedys tone of words appeal to Americans emotions and bring upon importance to the act of doing things for the benefit of your country. These simple but significant statements emend citizens that instead of expecting so much from the government and taking up our complaints as well as desires for our country, that we take action and seek what it is that we can do for our country ourselves. Through these statements Kennedy is able to outshine others who had given an inaugural address in the past by not only proving his willingness to produce a change, but by also inspiring other Americans to do the same. There is also notable truth in these statements, because in reality the citizens hold more power to be the change they wish to see in the world than our president does alone. Kennedy also discusses the importance of unity, and does so with the use of inversion when he says United there is little we cannot do. Divided, there is little we can do-for we dare not to meet a powerful challenge at odds and split asunder. His use of inversion creates emphasis on how we are powerful and capable of changing our country for the better, if we only do it together. His tone is encouraging and serves his purpose in causing those listening to acknowledge that united as a country we can clearly influence a much greater transformation than we can as a smaller crowd. Together we can prove our sire for change, because if we complain about what we dislike about our country yet do nothing, then we are proving that we do not care about its issues as much as we appear to. One of the most useful methods Kennedy uses to cause his argument to be truly contemplated Over is the use Of rhetorical questioning. Through his rhetorical questions citizens instantly reflect upon themselves and in a sense ask themselves What am I willing to do, or better yet- what have done for my country? The reflective tone of these thoughts is beneficial to Kennedys argument because it allows it to reach the hearts of millions and to be further Hough of. The rhetorical question Can we forge against these enemies a grand and global alliance, North and South, East and West, that can assure a more fruitful life for all mankind? Will you join that historical effort? Produces an effect that not only causes citizens to consider whether they will be a part of what influences a better America, but it also convinces them that they have the perfect leader to help them achieve this promising future. The tone in which John Kennedy delivered his Inaugural address was serious, insightful, logical, and inspiring all at once. His arguments were clear ND of plans symbolizing an end as well as a beginning-signifying renewal as well as change. He captivated the attention of those listening to him through his excellent use of rhetorical strategies that emphasized his every point and greatly helped to strengthen his argument. Several of his statements held grand importance and were something that the audience could relate to. John F. Kennedys Inaugural Address was well spoken and thoughtful. It was effective in reaching the audience and relatable to what America needed in a leader during this time period of war and poverty.

Essay on Human Resources

Essay on Human Resources Essay on Human Resources Sample Essay on Human Resources: My basic plan if hired App sense being a leader in user virtualization for enterprise organizations has in the past won this title through what I believe is sheer hard work from all the concerned quarters of the company. I take note of the fact that App sense has managed to win awards due to the fact I have just outlined. In light of this view, my basic plan is focused in maintaining the success of App Sense and at the same time take it to higher levels. Secondly, I strongly believe that for any company to flourish and prosper in its returns and profits, the organizational culture should be cohesive. Therefore I will strive to get acquainted to my workmates so as to enable a harmonious working environment that is aimed at achieving high performance. (Stutley) Thirdly, it is a known fact that customer satisfaction, cohesiveness among workmates and good relations between the management and employees are some of the factors that are the backbone of a human resource manager. Once again, I take note that App Sense has already established itself in these fields. I say established because the company has realized customers all over the world. Customers like: JP Morgan Chase, Lowes, United Airlines, Wachovia, ESPN and Richard Ellis. My basic plan here is to try and ensure that these worldwide customers are fully satisfied in terms of customer services. While keeping this in mind, I will also develop techniques of increasing the company’s global network. In increasing the global network, as a human resource manager, I will ensure good relations are fostered between the company and the customers so as to secure a long lasting relationship. Outline form of a 30-60-90 plan My first 30 day plan will be geared towards making myself familiar with App Sense Company. By this I mean I will learn company systems. Since App Sense is a company that largely involves the use of systems as its product; user virtualization manages user specific information of the desktop and applying this information on any given desktop- I will have to learn more about this so as to be fully conscious and get a technical knowhow. Secondly, I will strive to master the product knowledge in this case being user virtualization. Thirdly, I will ensure that I address important and immediate needs of the company and also identify areas that should be given priority for action. Lastly, it is vital that I meet with other key members of the company and other key players so as to familiarize myself with them with the aim of learning more about company processes, policies, procedures, norms and the general management structure of the company. My plan for the next thirty days will largely involve the clientele of the company. By this I mean I will ensure that I am introduced to the customers and that I also review customer satisfaction. By reviewing customer satisfaction, I mean seeing if there are ways I might enhance the company-customer relationship with the aim of better results. Also I will strive to ensure that the workforce is not only united but committed to excel. My final thirty days plan will be aimed at reviewing the recruiting structure of the company, reviewing the various functions of the workforce, engaging all departments in effective communication that I might be able to get to know of the situations at hand, reviewing financial records and seeing that business functions are adequately catered for. Research and Review of the Company App Sense, as I have noted above is in the business of user virtualization which entails managing user specific information and applying this information to any desktop. In light of this view I will ensure that I review the company processes and policies so as to see what I can enhance or improve on these issues. With the aim of improving internal competition I will instill competitiveness by reviewing and improving the rewards given by the company by offering rewards on the basis of performance among employee.

Personalized Nutrition and exercise plan Term Paper

Personalized Nutrition and exercise plan - Term Paper Example The client wants to be able to manage their diabetes for the sake of their own health. Hence, the main idea will be projected towards nutrition, and checking blood sugar levels constantly throughout the day. The client will consume the adequate amount of proteins, carbohydrates, fats along with other supplements. Moreover, additional focus will be geared towards learning more about diabetes in order to be well-informed about the topic, and to be prepared for any situation The client should implement a nutritional meal plan and physical exercise goals in necessary in order to maintain diabetes. The client should try to: engage in a physical activity for at least an hour, eat several servings of foods and vegetables that  release energy into the body cells, consuming foods rich in fiber, and exercising at least 5 days a week. The Food Guide Pyramid is an excellent resource and has a different approach towards nutrition for diabetics. The Diabetes Food Guide Pyramid places starchy vegetables such as peas, potatoes, winter squash, and beans at the bottom of the pyramid, with grains. A diabetic must consume at least 6 servings of this group in a regular day. Furthermore, the client should consume good fats, fish, and fiber-rich foods. Foods such as avocados, almonds, pecans are an excellent source for healthy â€Å"good† fats. The client plans to conduct exercise by choosing 4 days from the week during evenings since the client does not have time in the morning. Instead, the client plans to exercise after work. It is essential that the client gets some rest and sugar in their body before exercising. The client is advised to incorporate nutrition and exercise plan by going for a jog or engage any physical activity such as playing basketball, swimming, weightlifting for duration of an hour. The author should also consume around 1600 calories which consist of 225 grams of

Big business Essay Example | Topics and Well Written Essays - 1500 words - 1

Big business - Essay Example war, it is important to establish a post-conflict recovery period where a country affected by civil war can get sufficient time to jump-start its economic mechanisms and strengthen the financial structures. The post-conflict recovery period is essential because it determines to what extent a particular economy will recover from the crippling effects of civil war. War paralyzes all economic activities of the conflicting country as well as all the neighboring states. Such important activities as regional trade often come to a standstill. Take, for instance, the situation in Iraq in 2003, in which US invaded them. This invasion was a major setback for the economy of Iraq, but amazingly, it only took them a year to recover. This was because Iraq is a major oil producer, and its economy is well structured. Oil is a major issue in international business currently (Ionica, 2012). Oil prices have drastically gone down, and, therefore, countries that are relying on oil for economic boost are facing uncertain times. Venezuela, for instance, relies on oil for economic stability. They are currently experiencing economic hardship because the prices of oil in the international market have gone down. Lebanon was affected by conflict, and it took twenty years to experience full economic recovery. This paper scrutinizes the role of the civil war in the destruction of a particular economy. It seeks to expose the role of big businesses in this civil war. This is because a big business just cannot attain stability in an area that is experiencing conflict. It seeks to reveal to how conflict directly affects the economy (Bouri, 2014). There is a tremendous impact that these wars have on big businesses, some of which may totally collapse because of the economic instability caused by conflict. Therefore, it is important for global enterprises to realize how conflict is detrimental to big businesses and its direct effects on the economy (Costalli, Moretti, & Pischedda, 2014). Good

How to Choose Your Topic Essay Essay Example for Free

How to Choose Your Topic Essay Essay Good evening Ladies and Gentleman , my name is Adam Maljan. Before we proceed , I would like to ask all of you a simple question . Have any of you had any difficulties on choosing a topic when you are asked to present to an audience ? If your answer is yes , then Do Not Worry . Because you see i. Choosing a topic for a speech is no easy thing to do . Especially if you are a student preparing a speech for your subject . ii. I myself had a hard time in choosing a topic for a public speaking event when I was in my 2nd semester as a diploma student . It took me days just to find the right topic which everyone can understand and relate to easily. Today , I would like to talk to you about how to choose or at least narrow down your choices of topic using the simple criteria of Knowing your theme , Listing and narrowing Down and researching and gaining confidence. The first criteria in order to choose your topic is that you should know your theme. For example , the seminar you were invited to talk to is about Health . But Health, as we all know, is a general topic , there are multiple subtopics that you can relate to with health ,some are maintaining a healthy lifestyle , how to reduce the risk of heart disease, effects of obesity and many more . So if this situation happens to you . Please do not panic , because once you identify your theme or topic using the general topic given to you, you can now look at your audience and use them to determine your decision on which topic to present . For example, if your audience is mostly teenagers , then you can choose the topic on maintaining a healthy lifestyle topic , but if it is mostly senior citizens , then it is better for you to choose the topic on how to reduce the risk of heart disease. The same goes with women or children .

The Portrayal of Murder in The Speckled Band and Lamb to the Slaughter :: Sherlock Holmes Arthur Doyle Roald Dahl Essays

The Portrayal of Murder in The Speckled Band and Lamb to the Slaughter The two stories we are comparing are the 1880`s Sherlock Homes murder mystery tail "The Speckled Band" and the second story is the1900`s thriller "Lamb to the Slaughter". The Speckled Band is an on the edge murder mystery tail, this is one of the many Sherlock Homes tails, it was written by Sir Arthur Conan Doyle in the late Victorians 180`s. Lamb to the Slaughter is a very short thriller, this story was written by the great child's Author Roald Dahl in the 1950`s. In this essay we are not comparing the two stories we are comparing and contrasting the two murders which are. In "Lamb to the Slaughter" the murderer is Mrs Mary Maloney, Mrs Maloney is a pretty woman about 5ft with long dark hair and big brown eyes. She is six months pregnant and is a very loving and caring woman who is extremely organised. The victim that Mrs Maloney killed was none other than her Husband Mr Maloney. Mary new that her husband was having an a affair with another Woman, so when Mr Maloney came home from work one night Mrs Maloney lashed out and smashed her husband around the back of his head with an frozen leg of lamb that she had just taken out of the freezer for supper. Mrs Maloney immediately put the frozen leg of lamb in the Oven and then called the police and told them that her husband had been murdered while she was out. After she killed her husband she went into her bedroom and sat there for half an hour thinking of what to do and say to the police. In the end she thought up of a story, she went out of the house 2 get some Items for the meal when she got back she saw her husband and called the police. When the police arrived she said that while she was out he was murdered, the police checked up on that and it was true. The police tried 2 find the murder weapon around the house and garden and after there search Mrs Maloney insisted that they ate the food she had cooked because she was not up to it, so they did the 3 police officers ate the lamb and the evidence they had spent all day looking for. So in the end Mrs Maloney made up a story before she called the police and after she had murdered Mr Maloney and she got away with murder. The Second story "The Speckled Band" the murderer was Doctor Grimesby

An Analytical

Does Lili Rose make a right choice in the story â€Å"Curly Red † by Joyce Carol Oates? Why or why not? Lili Rose the protagnist of the story ,†Curly Red†by Joyce Carol Oates depicts the tension between her and her father by stating †Daddy ? I had to do it. I did'nt have any choice. I'wondered if it was true,dont we always have choices. †This quote focuses on the decisions Lili Rose had to made about the involvement of her brothers in the racist crime. She made the right decision following her consciousness rather than loyality of her family.She lived a guilt free life after confessing the crime of her brother and correcting the family mistake by suppurting the truth. Lili Rose did not conceal the truth from the society instead she amend the mistake. Her ethical nature and loyality to truth made her different from her family . She decides to live a guilt free life. She was not sorry about anything she did and was determined that if it again ahppens to h er she would do it again. Lili betrayed her family by revealing the secretof the involvement of her brothers in the murder. She confessed by stating,†I said Mom? It was Leo and Mario.I saw them with the baseball bat. They were the ones†. Her mother reacted furiously after listening this which indicates that her anger was releasing in physical way. Lili provided justice to Jadro Filer who was innocent. She gave justice to his family by confessing the truth beside the loyality of her family. Lili's father was assuaging his own guilt by supporting Jadro Filer's family financially. Lili was against this and thought that life cannot be retained by money. lili's parents try to protect leo and mario from the crime. lili followed her inner consciousness and told the truth which left her alone the wholelife.Lili Rose's †love†towards her brothers changes into†hate† when she realizes the horrible nature of her brothers . This illustrates in the story when Li li states †Only years later would I wonder what leo and mario had done to me if they'd guessed all that i knew. † lili feels that it is her personal responsibility to tell the truth about their crime as she did not want to carry this guilt her whole life. Hence,Lili Rose followed her consciousness rather than her family and supported the truth . she made the right choice which however changed her life forever. Delete ReplyReply ForwardMovePrint Actions NextPrevious

Business process reengineering Essay

1) Why are information systems (IS) essential in organizations? Information systems are the modern approach to data organization. It allows an effective and efficient way to store, modify, retrieve and manipulate data and information for a specific business or organization. 2) Why do systems analysts need to know who the stakeholders are in the organization? One of the major task and responsibilities of the system analyst is to bridge the connection of all the stakeholders in the organization. The system analyst has experience and/or knowledge in every perspective in a system and delivers their expertise in whatever section the analyst is analysing. Along with this, the system analyst must have good interpersonal communication and relation skills in order to have effective communication/relation with the stakeholders. 3) Who are the typical stakeholders in an information system? What are they roles? Besides the system analyst, the major players in an information system is the project manager, the system owners, designers, builders and users. The project manager is an experience professional who takes on the monitoring of the course of the project being in terms of scheduling and budget. The project manager also ensure quality and standards upon his team. The system designer uses the project requirement and plans out the design of the system. Its their responsibility to create the architecture of the business plan over the database(s) and the network. They visualize the process from input to output which is used by the system users but created by the system builders. The system builders will make the necessary tools that the system users will require. The system users are the ones who put into effect the outcome of the information system. They manipulate data with day-to-day tasks such as entering, storing, validating and exchanging information. System users may be internal or ex ternal (ESP). 4) Please explain the consequences are if an information system lacks a system owner? Many stakeholders are crucial to the development of the system and without a system owner, the project may not come to realization. To start, the team will require funding and without proper financial management, the team members will need to cut corners and may not have the proper equipment or tools to establish the project requirements. To add, without a system owner, the project manager must take on more responsibilities to ensure correct operations and maintenance is being held through the systems development. 5) What are the differences between internal users and external users? Give examples. Internal users take up the majority of the population of workers involved in the system. Internal users are ones to remain in the facilities of the project while external users could either be temporary workers or workers in a different location that the building that holds the business. Internal users can be categorized into clerical/service, technical/professional or supervisor/management workers.Temporary workers may be experts brought in for advice or other external users may be considered remote or mobile users having new or different location than their previous post. 6) What are the differences between the role of system analyst and the rest of the stakeholder? The system analyst has many more responsibilities than a single stakeholder because the system analyst needs to understand each point of view to fill in the communication gaps. For example, a system analyst must understand the responsibilities and view of the system users in order to visualize help for system builders. 7) What skills and knowledge must a system analysts posses The goal of the system analyst is to improve the system. In order to facilitate this burden, the analyst must know how to ‘system think’ and improve their mind into a problem-solving state. To start, he/she must have a vast knowledge in technology and should stay on top of the game by learning new and emerging technologies. In order for the analyst to be able to give expertise to programmers, the analyst must itself have great experience in multiple languages of programming. A system analyst must also be able to connect the bridges from technology to business and to be able to communicate with the business side of the organization. 8) In addition to the business and computing knowledge the system analysts should possess, what are the other essential skills that they need to effectively complete their jobs? 9) Why are good interpersonal skills essential for system analyst? Although an analyst has great practical skills, he also must have a great character and leadership skills to develop a more important skill: communication. It is crucial to be able to reach out to the other stakeholders with qualities such as great interpersonal social, communication and relation skills. A system analyst cannot be someone who isn’t able to handle dynamic groups and must be ready for change with flexible flexibility. Finally, a system analyst must be a respectable worker with good moral ethics. 10) What are some of the business drivers for today’s information systems? Globalization of the economy The information system must be globalized to support access from any country/language/culture. Situation are resolved with international stakeholders who can read/write/communicated in the desired language Electronic commerce and business the information service of a commerce or business going to the internet in order to either buy/sell/exchange goods or inform the public about the business. It modernizing things out in the market, onto the virtual platform for simplicity in accessing information Security and privacy As users/customers raise awareness in security and privacy online, companies/businesses must keep up with preventing a security breach. Information and data must only be viewed with users and/or managers with permission. Collaboration and partnership Within one’s business, it’s necessary to open the connections between departments and outside a single business, its important to establish partnership to have easy cooperations with other organizations and to make better business sense. Knowledge asset management Knowledge is the combination of data into useful information and these three are considered as an importance in business resource Continuous improvement The system analyst is always making the effort to add to process improvement which can be either making price reduction changes or adding value to the current process Total quality management A true key of success is overall quality which can only be achieved by the quality factor of each stakeholders. TQM is approach that is acknowledge by the workers to ensure sastifying quality in the system Business process redesign This is the approach to improvement in business process in effect to cheaper cost and additional value. This differs than CPI by modifying bigger changes in the business 11) What are the difference between electronic commerce and electronic business? E-commerce has the goal of making a financial profit by the sell/buy/exchange of products or services. E-business may be an informant website to display electronic support directly to one’s business. 12) What are the difference between information and knowledge? Both information and knowledge comes from raw data, but it’s information that comes out of the process and organization of data. Considering stand-alone data has no relative meaning, it is formed and group in such that information may be achieved. Knowledge is the deep form of information that may be interpreted as facts, truths, beliefs, judgments, experience or/and expertise. 13) What are the most important technology drivers for today’s information systems? Network and the Internet System informations will use the internet with all their tools which can consist of the languages (HTML, XHTML, PHP, javascript, perl, etc†¦), Intranets and Extranets, portals and web services. Mobile and wireless technologies with nowadays hardware, mobile gadgets are becoming increasingly popular because wireless technologies are becoming more efficient and practical Object technologies The use of high-level programming involved in object-oriented design. The use of objects as data are more efficient and reusable Collaborative technologies consist of technologies to aid communication with tools such as emails, instant messaging, groupware and workflow Enterprise applications business will develop custom software and application in order to achieve desired results with better compatibility than to buy a license for an application

A Few Rounds About Bullet Lists

A Few Rounds About Bullet Lists A Few Rounds About Bullet Lists A Few Rounds About Bullet Lists By Mark Nichol Before reading this post you might wanna check one we published a while ago titled 7 Rules For Formatting Lists. Heres a quotation from it: The items in unnumbered lists are often preceded by dots or other symbols known collectively as bullets, though such markers are technically not necessary, especially in a recipe or a materials list. (In those cases, it’s implicit that the ingredients or components are added or constructed in the order listed - it’s actually a numbered list that needs no numbers.) A bullet list lets you display a set of terms, phrases, or statements clearly. prevent reader fatigue or confusion in the form of a long run-in list in a sentence. avoid repetition by following an introductory phrase with â€Å"fill-in-the-blank† list items. Keep these guidelines for constructing bullet lists in mind: If each of the items in a bullet list completes a sentence begun with an introductory phrase, the first letter of the first word of each item should be lowercase, and the last word should be followed by terminal punctuation (a period, question mark, or exclamation point), as in the preceding bullet list. The format in the previous list, however, is not recommended for items consisting of less than a few words, unless listing multiple items as a run-in list in a sentence would produce a ponderously long sentence. If all list items are complete sentences, they should follow an introductory statement ending with a colon, as in this bullet list. If all list items are incomplete sentences, they can follow an open introductory phrase or one ending with a colon; in the latter case, the first letter of the first word in each item should be uppercase. The first letter of the first word of each complete sentence should be uppercase, and complete sentences should include terminal punctuation. All items in a list should have the same format a word a phrase, or a complete sentence and should follow the same grammatical structure. If every item in a list begins with the same word or phrase, try to incorporate the word or phrase into the introductory phrase or statement, then delete it from the list items. Avoid creating a bullet list in which one or more items consist of very long sentence or more than one sentence; if this is the case, it’s better to use traditional sentence form. A bullet list with a closed introductory phrase and whose items are single words should be formatted as follows: apples bananas cherries Likewise, a bullet list with a closed introductory phrase and whose items are short phrases should be formatted as follows: personal identification number automated teller machine liquid-crystal display The following elements are superfluous in a bullet list with an introductory phrase ending in a colon: A comma after each item A semicolon after each item The word and or or following a comma or semicolon in the penultimate item A period following the last item A bullet list preceded by an open-ended introductory phrase may but need not include a semicolon (not a comma) after each item; the word and or or following the semicolon in the penultimate item (optional); and a period following the last item. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:Using "a" and "an" Before Words20 Words Meaning "Being or Existing in the Past"Running Errands and Doing Chores

Biography of Rem Koolhaas, Dutch Architect

Biography of Rem Koolhaas, Dutch Architect Rem Koolhaas (born November 17, 1944) is a Dutch architect and urbanist known for his innovative, cerebral designs. He has been called a modernist, a deconstructivist, and a structuralist, yet many critics claim he leans toward humanism; his work searches for a link between technology and humanity. Koolhaas teaches at the Graduate School of Design at Harvard University. Fast Facts: Rem Koolhaas Known For: Koolhaas is an architect and urbanist known for his unusual designs.Born: November 17, 1944 in Rotterdam, NetherlandsParents: Anton Koolhaas and Selinde Pietertje RoosenburgSpouse: Madelon VriesendorpChildren: Charlie, TomasNotable Quote: Architecture is a dangerous mixture of power and impotence. Early Life Remment Lucas Koolhaas was born in Rotterdam, Netherlands, on November 17, 1944. He spent four years of his youth in Indonesia, where his father, a novelist, served as cultural director. Following in the footsteps of his father, the young Koolhaas began his career as a writer. He was a journalist for the Haase Post in The Hague and later tried his hand at writing movie scripts. Koolhaass writings on architecture won him fame in the field before he had even completed a single building. After graduating in 1972 from the Architecture Association School in London, Koolhaas accepted a research fellowship in the United States. During his visit, he wrote the book Delirious New York, which he described as a retroactive manifesto for Manhattan and which critics hailed as a classic text on modern architecture and society. Career In 1975, Koolhaas founded the Office for Metropolitan Architecture (OMA) in London with Madelon Vriesendorm and Elia and Zoe Zenghelis. Zaha Hadid- a future winner of the Pritzker Architecture Prize- was one of their first interns. Focusing on contemporary design, the company won a competition for an addition to the Parliament in The Hague and a major commission to develop a master plan for a housing quarter in Amsterdam. The firms early work included the 1987 Netherlands Dance Theater, also in The Hague; Nexus Housing in Fukuoka, Japan; and Kunsthal, a museum built in Rotterdam in 1992. Delirious New York was reprinted in 1994 under the title Rem Koolhaas and the Place of Modern Architecture. The same year, Koolhaas published S,M,L,XL in collaboration with the Canadian graphic designer Bruce Mau. Described as a novel about architecture, the book combines works produced by Koolhaass architectural firm with photos, plans, fiction, and cartoons. The Euralille Master Plan and Lille Grand Palais on the France side of the Channel Tunnel were also completed in 1994. Koolhaas also contributed to the design for the Educatorium at the University of Utrecht. Koolhaass OMA completed Maison Bordeaux- perhaps the most famous house built for a man in a wheelchair- in 1998. In 2000, when Koolhaas was in his mid-50s, he won the prestigious Pritzker Prize. In its citation, the prize jury described the Dutch architect as that rare combination of visionary and implementer- philosopher and pragmatist- theorist and prophet. The New York Times declared him to be one of architecture’s most influential thinkers. Since winning the Pritzker Prize, Koolhaass work has been iconic. Notable designs include the Netherlands Embassy in Berlin, Germany (2001);  the Seattle Public Library in Seattle, Washington (2004);  the CCTV Building in Beijing, China (2008);  the Dee and Charles Wyly Theatre in Dallas, Texas (2009);  the Shenzhen Stock Exchange in Shenzhen, China (2013);  the Bibliothà ¨que Alexis de Tocqueville in Caen, France (2016);  the Concrete at Alserkal Avenue in Dubai, United Arab Emirates (2017); and his first residential building in New York City at  121 East 22nd Street. A few decades after founding OMA, Rem Koolhaas reversed the letters and formed AMO, a research reflection of his architecture firm. While OMA remains dedicated to the realization of buildings and masterplans, states the OMA website, AMO operates in areas beyond the traditional boundaries of architecture, including media, politics, sociology, renewable energy, technology, fashion, curating, publishing, and graphic design. Koolhaas continued to do work for Prada and in the summer of 2006, he designed the Serpentine Gallery Pavilion in London. Visionary Pragmatism Koolhaas is known for his pragmatic approach to design. The McCormick Tribune Campus Center in Chicago- completed in 2003- is a good example of his problem-solving. The student center is not the first structure to hug a rail- Frank Gehrys 2000  Experience Music Project (EMP) in Seattle has a monorail that goes directly through that museum, like a Disney extravaganza. The Koolhaas Tube (made of corrugated stainless steel) is more practical, though. The city train connects Chicago with the 1940s campus designed by  Mies van der Rohe. Not only was Koolhaas thinking about urbanist theory with the exterior design, but before designing the interior he set out to document student patterns of behavior to create practical pathways and spaces inside the student center. This was not the first time Koolhaas had played with trains. His Master Plan for Euralille (1989–1994) transformed the northern city of Lille, France, into a tourist destination. Koolhaas took advantage of the completion of the Channel Tunnel, using it as an opportunity to remake the city. Of the project, he said: Paradoxically, at the end of the 20th century, the frank admission of the Promethean ambition- for example, to change the destiny of an entire city- is taboo. Most of the new buildings for the Euralille project were designed by French architects, except for Congrexpo, which Koolhaas himself designed. Architecturally, Congrexpo is scandalously simple, it says on the architects website. It is not a building that defines a clear architectural identity but a building that creates and triggers potential, almost in an urbanistic sense. In 2008, Koolhaas designed the China Central Television Headquarters in Beijing. The 51-story structure looks like an enormous robot. Yet The New York Times writes that it may be the greatest work of architecture built in this century. These designs, like the 2004 Seattle Public Library, defy labels. The Library appears to be made up of unrelated, disharmonious abstract forms, having no visual logic. And yet the free-flowing arrangement of rooms is designed for basic functionality. Thats what Koolhaas is famous for- thinking forward and backward at the same time. Designs of the Mind How are we to respond to structures with glass floors or erratically zigzagging stairs or shimmering translucent walls? Has Koolhaas ignored the needs and aesthetics of the people who will occupy his buildings? Or is he using technology to show us better ways to live? According to the Pritzker Prize jury, Koolhaass work is as much about ideas as it is buildings. He became famous for his writings and social commentary before any of his designs was actually constructed. And some of his most celebrated designs remain on the drawing board. Koolhaas has said that only 5% of his designs ever get built. Thats our dirty secret, he told Der Spiegel. The biggest part of our work for competitions and bid invitations disappears automatically. No other profession would accept such conditions. But you cant look at these designs as waste. Theyre ideas; they will survive in books. Sources â€Å"Jury Citation: Rem Koolhaas.† The Pritzker Architecture Prize.â€Å"IIT McCormick Tribune Campus Center.† OMA.Oehmke, Philipp, and Tobias Rapp. â€Å"Interview with Star Architect Rem Koolhaas.† Spiegel Online, Der Spiegel, 16 Dec. 2011.Ouroussoff, Nicolai. â€Å"Koolhaas, Delirious in Beijing.† The New York Times, The New York Times, 11 July 2011.

Project Management Degree Assignment Example | Topics and Well Written Essays - 1000 words

Project Management Degree - Assignment Example Therefore, the shop must look towards expanding its team of employees and creating a website that is comprehensive in terms of the details of products, purchase catalogue, and the like. The business, in its process of expansion, can include at least ten work packages, in order to breakdown the work into smaller areas of concentration. The business expansion can be broken down under these categories: The expansion of the inventory, which means the stock of each product must be expanded, in order to cater to the demand of the international market. The product quality, besides the indigenous tint needs to be maintained for an ethnic yet qualitative touch. The development of role of IT, in promoting the business. This needs to be done, keeping in view the revolution fo the internet and how e-communication sit he answer to distance-related woes! The expansion of the staff also needs to be done, by employing more professionals, to keep up the expansion plan and also to introduce more specialisation in the varied departments of the business. Physical expansion, in other words, the setting up of small offices in some important cities in regions in Asia and the United States, can be of great help in handling business in the areas. The laying down of a Product Catalogue, with the price list, by converting the currencies according to local currencies; and related operations need to be performed for better productivity. The business also needs to think about appointing local staff, in order to facilitate better penetration in local markets, across the globe. Risk Management is another area of working that needs concentration. A SWOT Analysis of the risks involved and the competencies possessed by the business to face these risks, is a must. Garnering knowledge of the markets and making the business alter according to these specifications. 3. Three work packages specifications. Environment: This is a crucial element that often affects work packages. The environment of operation of business must be altered according to the changing place of operation, to suit local markets. Human Factors: The human resources need to be managed, utilised according to needs and also channelized in the right direction, in order to cater to the demands of the busines

Ford Corporation Essay Example | Topics and Well Written Essays - 1000 words

Ford Corporation - Essay Example On the other hand, strategic management deals with identification and description of the strategies that mangers carry out to attain better performance and a competitive advantage for their corporation. A corporation is recognized to have a competitive advantage if its profitability is larger than average profitability for all corporations in its industry. That being said, this paper focuses on Ford Motor Corporation in terms of business policy and strategic management since the year 2006. Throughout the account of Ford Motor Corporation, inclusion has been the key part of the corporation’s success as exceptional products. Ford is a leader inclusion and diversity, and both remain chief Ford business strategies. Ford is recognized to sustain diversity at all ranks of the company, from the boardroom to design studio level, form plant levels to the engineering bodies. The corporation diversity makes Ford be a better corporation, a stronger organization, by bringing in new ideas, perspectives, life responsibilities, and experiences, and also by fostering a genuine collaborative workplace. Ford Motor Corporation sells and offers purchase financing all around the world. Ford had generally made a determination to exploit on potential economies of scale attainable from its size, until in the early 2008 when CEO Alan Mullay revealed One Ford turnaround strategy. The strategy involved the Global Product Development system; a process of sharing designs and improvement worldwide and between markets, with the objective of creating global process more effective. Advancing world has grown wealthier, and higher energy prices have globally gone up for better fuel economy (Crumm, & Thomas 231). Ford strategy anticipated developing less automobile models that can be sold worldwide with few changes: coined world cars. Ford’s plan was to develop more world cars with the aim of making a similar vehicle proving in all of its market across the globe. Despite declining go vernment bailout, Ford came out stronger, and as lean as its bankrupt competitors. Ford’s chief advantage was that the corporation was able to take the benefit of the lenient economic and political climate meant for bankrupt US automakers such as GM and Chrysler (Brown, & Williams 119). Ford took this benefit while it was functioning under neither condition (government influence and bankrupt). As an outcome, the corporation was able to divest non-core brands, slash capacity, reserve treasured tax assets, renegotiate healthcare, and cut debt. All this items were simpler to do with US government and United Auto Workers more compliant to reserve the company rather than dealing with another bankrupt auto builder (Hiraide, & Chakraborty 53). Coming out of the TARP era, Ford Motor Company distorted itself into an intense and highly levered bet on the retrieval of US light vehicles. Ford Motor Company anticipated that the US automobiles will not be the gas-guzzling vehicles that wer e manufactured by auto builders such as Hummer for GM. Ford placed itself to take on impending government of up surging MPG and market desire for smaller cars (â€Å"2002 Ford Thunderbird world debut†). However, other international brands, particularly Honda and Toyota Company had a head start as they did not agonies the structural disaster that the other Big Three Auto companies experienced in the past

Circuit Soldering Assignment Essay Example | Topics and Well Written Essays - 500 words - 2

Circuit Soldering Assignment - Essay Example They can also be covered (Linsley 46). Methods through which circuit soldering is achieved include manual soldering whereby, a skilled person uses his hand to solder joints that have flaws and to solder connections. In this method, it is vital to limit the time of contact of the soldering iron. Another method is reflow soldering where, solder is put at the joints before actual soldering. It is put at the joints as a paste or a preform. The solder is then melted through heating with gas, or through resistance (Linsley 48). There are various tools used in circuit soldering. They include an electric soldering iron, and a soldering gun. A soldering gun is a trigger- controlled soldering iron. On being triggered, it takes just 10 seconds for the bit to attain 3150C. The soldering gun bits can be changed and are supposed to be tinned. Hence, it can be said that a soldering gun is a type of a soldering iron. Soldering irons themselves are made up of a handle that is insulated from heat. The handle holds a heating component of 15 to 25 Watts. It is in this component that the bit is slotted in. The bits come in various kinds like the copper ones that are easy to clean using a file. There also are the ironclad bits. These bits are not supposed to be cleaned as the copper bits. They are cleaned by rubbing under high temperature using a damp sponge (Linsley 47). Tinning has been mentioned, the question is, how is it done? Tinning is done through cleaning the bit, the soldering iron is then inserted and heated, cored solder is then applied with the excess been wiped off using a wet sponge (Linsley

Cycles of Reflection in Nursing

Cycles of Reflection in Nursing Introduction Oelofsen (2012) defines reflective practice as the process in which an individual makes sense of situations, events and actions that occur in the workplace (Natius, 2012). In the light of nursing practice, the concept of reflection plays a critical role by enabling practitioners (nurses) to, competently manage the impactful and precarious nature of care giving (Natius, 2012). According to Keeling and Somerville (2004), reflective practice facilitates the understanding and development of self-awareness, inter-personal skills and also the ability to influence positive change in others (David June, 2004). These skills are key to nurses in mapping out the most appropriate action plans to take in any given situation. Comparative examination of four models of reflection as applied in the context of nursing Gibbs model of reflection is commonly employed in the Health profession because of its clarity and precision (Brock, 2014). It allows for easy description, analysis and evaluation of experiences and thus helps the reflective practitioner (nurse) to, clearly make sense of her experiences as well as examine her nursing practice (Holland Roberts, 2013). Unlike the Gibbs model, the other models, for example, Kolb’s model 1980 and Goodman model 1984 are relatively complex. These models require, to a greater extent, some degree of experience (McKee Eraut, 2012). The Kolb’s reflective model, for instance, is basically hinged on experiential learning that covers four stages (McKee Eraut, 2012). And since experienced nurses have enough experience, they can easily relate to the model and apply it in practice. Model that is best suited for nursing practice John’s model of reflection 1994 is best suited as a tool for the nursing profession. Its structured nature serves as a good platform for a complete assessment of the nursing practice (Rideout, 2001). The questions are excellent cues in prompting particular actions (Driscoll, 2007). This approach is also wholesome in the sense that it explores all the areas of the nursing practice. It examines the practitioner’s experiences, her reflection on the experiences, actions taken by the practitioner and impact of the actions on self (practitioner) and the patient (Mohanna et al., 2011). It also looks at the aspect of the academic sources that may have influenced the decisions made as well as the possible angles to how the situation could have been dealt with differently and how it can be handled in the future (Moon, 2013). Importance of the choice of framework of reflection in encouraging and supporting reflection A desirable framework of reflection is helpful to nurses as it provides a structured process that guides the act of reflecting (Jasper, 2003). The choice of a particular framework of reflection is important because students face different experiences, and so is the need for an appropriate framework to offer the necessary support and encouragement throughout their learning process (Schon, 2008). Critical analysis of all the four models with respect to what is good and bad about them The four models of reflection examined above, all have their strengths and weakness in their application. Below is a table summarizing their strengths and weaknesses. Reflective practice and its use to medical education The ability to reflect plays a critical role in medical education. Reflective practice enables learners in the medical field to clearly understand and develop self-awareness, interpersonal skills and analytical skills (Jack Mezirow, 2011). These skills will come in handy in practice as medical students will be able to handle people (patients) in frontline settings such as a hospital scenario. The importance of students developing a habit of assessing their own learning needs Through self-assessment with regard to learning needs, students are able to constantly identify areas of weakness and improve on them (Earl, 2004). The fact that students are actively engaged in the process serves as a motivation for them and subsequently translates to better outcomes (Bonnie Beyer, 2014). References

Target Markets for Different Companies Essay -- Corn Flakes, Disney Wo

Identify possible target markets for the following products: A. Kellogg’s Corn Flakes C. Disney World B. Wilsons Tennis Rackets D. Diet Pepsi A. Kellogg’s Corn Flakes: When I think about Kellogg’s target market for their classic corn flakes to me the marketing is simple. A wholesome product for your family, a breakfast staple for many homes for many years. In recent years Kellogg has marketed corn flakes to the average American family of 4 or more with middle and upper middle class income, and a busy lifestyle. A big opportunity for them has been the fact that this generation of US consumers are concerned more than ever about healthy food, we also have very hectic lives. So touting corn flakes as a healthy breakfast that is quick is a perfect way to appeal to a variety of families. In 2012 they launched a campaign geared towards reminding consumers about the simplicity of the ingredients in their oldest brands, one of them corn flakes with only 4 ingredients. Jogging the memories of consumers that they have always been a healthy, easy delicious choice for breakfast. Reiterating that this is not a new concept for Kellogg’s, but one th ey have been valuing for 100 years. Communicating to families that they know the modern family has a busy life and not much time for a healthy breakfast, corn flakes satisfies that need. The colors they use on their corn flakes box even accentuate this idea. The three colors green, red and yellow all represent different things to consumers. Green represents the environment, nature and organics. Red indicates energy, and a sense of urgency. Lastly, yellow signifies sunshine energy and happiness (Coffin, 2011). They also subtly target children with these three bright colors in a simple almos... ... a cola option that is â€Å"guilt free†. They also push the fact that it tastes the same as regular Pepsi telling them they don’t have to sacrifice taste for lower calories like most diet products. The target women is in her 20’s and 30’s single, dating age so she watches her weight. Diet Pepsi is a great option for her at the bar as well. She is middle class to upper middle class in a city, and she has no children. She dates a lot and is outgoing, she drinks and eats diet products because like all women her age she wants to look good and dreads going up a pants size. â€Æ' Works Cited AECOM. (2013). Theme Park Attendance Report for 2012. Wikipedia. Coffin, D. (2011, November 14). Color Psychology and Online Marketing. Retrieved from www.practicalecommmerce.com: http://www.practicalecommerce.com/articles/3166-Color-Psychology-and-Online-Marketing

History of Marriage Essay

Marriage is a social institution recognized by custom and law. It is a relation that exists between one or more men to one or more women. Custom or law gives recognitions of the duties and rights of the parties involved in such an institution. The union may result to children being born in it. In general, the societal expectation is one where there is sexual gratification between a husband and wife. There are legal issues that may arise as a result of adultery, which may force one partner to dissolve the marriage. This relation is at some point regarded as an economic institution in which a husband is fully responsible for the needs of the wife and children. With the current women empowerment in the society they are also able to provide for their families. A father has a general control and power over his family but for the children his powers are for a limited time. This comes as a result of the need for children to practice decision making and show responsibility especially at adulthood. Marriage is in accordance to the laid down custom or law and the consent of each parties involved must be considered. Parents for example may ask for a bride price and after this is settled a marriage takes place. These are important steps especially where the conditions stipulated by custom or by law are complied with. The origin of marriage is seen to be a habitual practice from the medieval period. A man and woman would live together, have sexual relations and from this union children would come forth. The father would play their role as a protector and supporter of his family while his wife nurses and cares for the family. As time passed it was accepted by custom and by law and it became legal social institution. Marriage is therefore seen to be an intimate relationship which the society, the government and religion recognizes. Marriage has many forms but the major one constitutes a man and a woman. Marriage is the basis of a family unit in which procreation takes place. Through a marriage setup children can grown, be protected and shown love through provision of food, shelter, clothing, education among others. There are a variety of intentions that one has in mind while planning to enter into marriage. Some of the major reasons may include need for legal stability, social and/or economic stability. Through marriage, there is a provider, protector and the union is legally bound. Marriage can be witnessed in a wedding celebration and this marks the beginning of individual obligation to each other and to the society at large. There have been changes in the understanding and approach of marriage from the older days. In the United States marriage for example was a consideration of status as well as an oversight on the future economic stability and prosperity of the person. It was therefore an economic arrangement in which one would choose their potential spouse and so they would plan to marry . Marriage ceremonies between same sexes were done in the 5th-14th centuries by the Roman Catholic Church. Many issues about marriage caught the interest of many leaders and Pope Alexander II in 1975, prohibited marriages between couples who were closely related and especially with no more than 6 cousins related to a person. In the 16th century, only with the permission of local political authorities, servants and day laborers would be free to marry in Bavaria and Austria. In1921 this order was fully abolished. Public wife selling was witnessed in the 1960s-1870s where a divorced wife was tied with a rope around her neck and sold in public. Until 1686, marriage was rather a civil ceremony for the puritans in Massachusetts Bay. In the British colonies, there was no penalty given for interracial marriages until 1662 when Virginia doubled fornication fines for interracial couples. Maryland banned interracial marriages in 1664 and subsequently, in 1750 interracial marriages had been outlawed in all southern colonies. Married women, until mid 19th century, had no legal standing under the English common law in all American states. It was until 1848 that women had the right to own property while married, through the Married Women Act. http://www. lulu. com/content/247174 At the age of 10 years, consent for sexual intercourse was allowed in most American states while in Delaware it was at the age of 7 years only. With parental consent young boys of 14 and girls of 12 would marry, as late as 1930. In 1940, married women could not make legal contract in twelve states. Anti-Miscegenation laws were declared unconstitutional in Virginia and other states such as Alabama, Florida, Mississippi, Oklahoma, and Texas among others. Fourteen states had in the fifteen years prior to the decision, repealed their anti miscegenation laws. This included Arizona, Colorado, Maryland, Nevada, and Oregon among others. Ten states had by 1990, outlawed rape in marriage. This was after New York outlawed rape in marriage in 1978. Rape in marriage was seen as a crime in thirty-six states and this was only in certain circumstances. It was surprising that in four states, rape in marriage was never a crime. Marriage has had lots of controversies but the initial union in the religious world was the social union that benefited the society. It is seen as the union of one man and one woman blessed and united by a religious leader as seen in Christianity, Judaism, Islam, Buddhists and Hindu. The privileges enjoyed in marriages are of benefit while particular concerns were raised on homosexual couples. The commitment of traditional couples which constituted a man and woman could be seen as that of same-sex couples and so they have continued to fight for their rights and the legalization of their marriage. The sacred value of marriage should not be changed despite the fact that advocates are aggressive on the issue that it should be redefined to suit gay marriage. When the Massachusetts Supreme Judicial Court made a ruling in 2004, and said that civil union was not enough, this raised national debate. A number of people wanted the definition of one man-to- one woman to stand and others wanted it to separate same-sex institutions, with others against it. In 2004, California and New York mayors were authorizing same sex marriages while defying law and these marriages were said not to be legally binding. Nancy 2001) http://www. lulu. com/content/247174 In 1619, Virginia enacted a law in which if a bond married a Negro, Mulatto or Indian, they would be banished in the woods so that they are cast out of the colony. Later on, in 1724, there was introduction Louisiana after the slaves were freed. Laws that were known as black codes were used to control and even forbid marriages constituted by slaves while the slave master was not consented. In 1769, the English common law showed that husband and wife were one. A constitution was written in 1787 and was adopted the following year. It was effective in 1789 and replaced the articles of federation, which was the government document of the USA. It remains to be the basic law of central government. In 1839, Mississippi granted the women a right to hold, with their respective husband’s permission, property in their own name. This saw many states legalizing this grant to women so that they would have control over property and earnings. This was in 1900. In the Missouri vs. Celia case of 1855, the case was used to show that enslaved women had no right or legal recourse if they were raped by their masters. This meant that black women had no right to defend themselves after an act of rape by the master. When the Mississippi black code was passed, it was an attempt to control slaves and ensure social inequality. This prohibited blacks, in 1865, from marrying whites and in this case, it was punishable as was seen through life imprisonment. http://www. lulu. com/content/247174 More was to come and in the United States, an immigration act of 1917 banned immigration of Asians and those with abnormal sexual instincts and until 1990, lesbians and gay immigrants were excluded from coming into the United States. (Nancy 2001) In a case of New York v. Sanger, doctors would advice married couples on use of birth control pills for health purposes. The law was still enforced but was overturned in 1965 on all state laws that prohibited the use of contraceptives. In 1948, in Perez v Sharp case, there was a ban on interracial marriage in the California Supreme Court. This was the first state high court to declare it unconstitutional but later on in 1967; the U. S Supreme Court declared that there was freedom to marry allowing for interracial marriages on all Americans. This was evidenced in the case of Loving v. Virginia. The immigration act in 1965 admitted different races and nationalities and emphasized on family reunification with great concern. The act defined a family to be strictly on hetero sexual and nuclear ties and banned on lesbian and gay deviates. In 1969, California adopted a divorce law that allowed divorce by mutual consent and especially where one party simply wants it. The major challenge in this was that one party can refuse to sign the separation agreement. In 1981, there was an over turn of events when the states laws described a husband as a head and master and having control of property which is jointly owned with his wife. Nancy 2001) . http://family. jrank. org/pages/1118/Marriage-Ceremonies. html Articles were published and they advocated for legalization of same-sex couples and this was especially because these authors were gay and wanted to pursue their demand. In 1990, the congress repealed ban on gay and lesbian immigration. Homosexuals were disqualified as foreigners and were not allowed to come in to the United States. It was in 1993 that Hawaii Supreme Court said that the ban on same-sex couples from marrying must be justified and in 1998, it was amended to allow strict marriage to men and women only . In 1994, gays and lesbians sought to be part of the humanitarian law as a social group rather than an immigration group. A Person Responsibility and Work Opportunity Reconciliation Act explicitly promoted marriage and formation of heterosexual families. The federal law supported two parent families and in the same year, 1996, the Defense of Marriage Act defined marriage as exclusively between one man and a woman. It was evident that this act did not recognize same sex marriage at all. In 1998, there was a covenant marriage legislation in which couples promised to stay together for life and that they would denounce the no-default divorce. In the same year, May 1998, Alaska ruled that it was a fundamental right to choose a marital partner. The following year, the Vermont Supreme Court allowed for same-sex marriage to occur and that they have all rights and benefits of marriage but no marriage licenses. A governor in Oklahoma in March 2000 announced a $10 million plan that encouraged marriage than divorce and in 2001 gay and lesbian couples in Massachusetts filed law suits seeking a right to marry. This followed with other New Jersey lesbian and gay couples suing the state court for denial of their right to marry. In 2003, the US Supreme Court struck down the remaining anti-gay sodomy laws which were in Texas and in other states. http://family. jrank. org/pages/1118/Marriage-Ceremonies. html In 2003-2004, the Federal Marriage Amendment was proposed but was defeated in congress. The amendment ought to have denied marriage rights to same-sex couples by indicating that marriage would only exist between a man and a woman. The divorce rate in 1980 was 22. 6% per 1000 married women and currently it is rated at 17. 7 percent.  Other observations and statistics show that the rate of marriage has declined from 76. 5 to 39. 9 percent per 1000 unmarried women. This has been a 50 percent drop and it is attributed to cohabitation rather than marriage. These posses a great risk on the children as it affects the family stability. Breakup rates for cohabitating couples are twice as that of married couples and in 40% of such couples children are born in this rather unstable and shaky relationship. The United States is found to have the weakest families in the western world. This is attributed to the high divorce rates as well as the increase in solo parenting. The divorce rate has generally been going up more recently with about 20 divorces for every 1000 women over the age of 15. (Nancy 2001) The divorces rate has had significant factors that have led to the rise in the United States. One of them has been that men and women are economically stable and so there is less need for each other in terms of economical survival. The rate has also been on the higher side because of birth control programs that allow men and women to separate sexual activity from bearing children.

Harley Davidson, Inc.

Harley-Davidson, Inc. – 2009 Case Notes Prepared by: Dr. Mernoush Banton Case Authors: Carol Pope and Joanne Mack A. Case Abstract Harley-Davidson, Inc. (www. harley-davidson. com) is a comprehensive strategic management case that includes the company’s calendar December 31, 2008 financial statements, competitor information and more. The case time setting is the year 2009. Sufficient internal and external data are provided to enable students to evaluate current strategies and recommend a three-year strategic plan for the company. Headquartered in Milwaukee, WI, Harley-Davidson, Inc. s traded on the New York Stock Exchange under ticker symbol HOG. B. Vision Statement (Actual) Harley-Davidson is an action-oriented, international company, a leader in its commitment to continuously improve its mutually beneficial relationships with stakeholders (customers, suppliers, employees, shareholders, government, and society). Harley-Davidson believes the key to success is to balance stakeholders’ interests through the empowerment of all employees to focus on value-added activities. Vision Statement (Proposed) We want to make your motorcycle ride a safe and a lifetime experience. C.Mission Statement (Actual) We fulfill dreams through the experiences of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles, branded products and services in selected market segments. Mission Statement (Proposed) Harley-Davidson is committed to providing the highest quality products and financial services to men and women worldwide (1, 3). The Harley name stands for customer satisfaction (7) and we would like all Harley customers to relay their satisfaction to all motorcycle dreamers. Harley-Davidson uses advanced technology to produce the superior motorcycles (4).Our philosophy is to conduct business with utmost integrity while serving our customers, employees, and shareholders (6). We appreciate the hard work of our employee s (9). We push excellence though our Harley-Davidson bar and shield logo and the Harley Owners Group (HOG) (7). We continue to do our part in supporting all environmental laws in every country we do business (8). Harley-Davidson intends to stay committed and determined. 1. Customer 2. Products or services 3. Markets 4. Technology 5. Concern for survival, profitability, growth 6. Philosophy 7. Self-concept 8.Concern for public image 9. Concern for employees D. External Audit CPM – Competitive Profile Matrix |   |Harley-Davidson |Honda |Yamaha | |Critical Success Factors |Weight |Rating |Weighted Score|Rating |Weighted Score|Rating |Weighted Score| |Advertising |0. 08 |4 |0. 32 |2 |0. 16 |3 |0. 24 | |Top Management |0. 05 |2 |0. 0 |2 |0. 10 |3 |0. 15 | |Customer Service |0. 10 |4 |0. 40 |3 |0. 30 |2 |0. 20 | |Technological Advances |0. 09 |3 |0. 27 |1 |0. 09 |2 |0. 18 | |International Market Sales |0. 07 |3 |0. 21 |4 |0. 28 |2 |0. 14 | |Global Expansion |0. 06 |2 |0. 12 |4 | 0. 4 |3 |0. 18 | |Financial Position |0. 07 |2 |0. 14 |4 |0. 28 |3 |0. 21 | |Customer Loyalty |0. 11 |4 |0. 44 |3 |0. 33 |2 |0. 22 | |Market Share |0. 09 |2 |0. 18 |4 |0. 36 |3 |0. 27 | |Product Quality |0. 10 |4 |0. 40 |3 |0. 30 |2 |0. 0 | |Marketing |0. 10 |2 |0. 20 |3 |0. 30 |1 |0. 10 | |Price Competitiveness |0. 08 |1 |0. 08 |3 |0. 24 |2 |0. 16 | |Total |1. 00 |   |2. 86 |   |2. 98 |   |2. 25 | Opportunities 1. Economy in Europe and other regions is growing at a better rate than United States 2. Gasoline price has been stabilized in 2009 3.Competition has reduced their production of motorcycle in 2009 4. Currently, Yamaha has seen decreasing motorcycle sales in Japan, the United States, and Europe, but is doing better in Southeast Asia and Latin America 5. Honda, Yamaha and Suzuki are more diversified than Harley in terms of product offerings 6. Female riders are on the rise 7. Honda, Yamaha and Suzuki focus on ATVs, scooters, and marine and watercraft in addition to vario us motorcycle product lines 8. Motorcycles typically are considered a good replacement for automobiles when gas prices are on the riseThreats 1. Unemployment is on the rise in the United States among middle class who could afford to buy a motorcycle 2. Competitors are reducing their prices so they can improve sales 3. Disposable income is falling among professionals between the age of 35 and 54 4. Competition is strong in markets outside the United States 5. Increase in fuel price could impact the industry sales 6. Rise in interest rate could impact the buyers from purchasing and financing high ticket items 7. Environmental protection laws could impact product design and cost 8.Shifts in buyers’ needs and tastes External Factor Evaluation (EFE) Matrix |Key External Factors |Weight |Rating |Weighted Score | |Opportunities |   |   |   | |Economy in Europe and other regions is growing at a better rate than United States|0. 08 |4 |0. 32 | |Gasoline price has been stabilized in 2009 |0. 6 |3 |0. 18 | |Competition has reduced their production of motorcycle in 2009 |0. 09 |3 |0. 27 | |Currently, Yamaha has seen decreasing motorcycle sales in Japan, the United |0. 05 |4 |0. 2 | |States, and Europe, but is doing better in Southeast Asia and Latin America | | | | |Honda, Yamaha and Suzuki are more diversified than Harley in terms of product |0. 5 |2 |0. 1 | |offerings | | | | |Female riders are on the rise |0. 04 |3 |0. 12 | |Honda, Yamaha and Suzuki focus on ATVs, scooters, and marine and watercraft in |0. 07 |3 |0. 1 | |addition to various motorcycle product lines | | | | |Motorcycles typically are considered a good replacement for automobiles when gas |0. 06 |4 |0. 24 | |prices are on the rise | | | | |Threats | | |   | |Unemployment is on the rise in the United States among middle class who could |0. 9 |2 |0. 18 | |afford to buy a motorcycle | | | | |Competitors are reducing their prices so they can improve sales |0. 07 |3 |0. 21 | |Disposable inc ome is falling among professionals between the age of 35 and 54 |0. 07 |2 |0. 14 | |Competition is strong in markets outside the United States |0. 06 |2 |0. 2 | |Increase in fuel price could impact the industry sales |0. 07 |1 |0. 07 | |Rise in interest rate could impact the buyers from purchasing and financing high |0. 05 |2 |0. 1 | |ticket items | | | | |Environmental protection laws could impact product design and cost |0. 05 |1 |0. 5 | |Shifts in buyers' needs and tastes |0. 04 |1 |0. 04 | |Total |1. 00 |   |2. 55 | Positioning Map [pic] E. Internal Audit Strengths 1. Additional job cuts has helped the company to improve its profit margin 2. Harley-Davidson motorcycles have led the industry in the United States for retail unit registrations of new heavyweight motorcycles 3.Harley-Davidson operates in two segments: (1) financial services and (2) motorcycles and related products. 4. Harley-Davidson has 5 divisions: (1) Parts & Accessories (P); (2) General Merchandise; (3) Lice nsing; and (4) Motorcycles 5. The Company offers a wide range of families of motorcycles: (1) Touring, (2) Dyna, (3) Softail, (4) Sportster, and (5) VRSC 6. In terms of non-U. S. distribution, Harley-Davidson has 71 full service dealerships in Canada, 383 in Europe, 201 in Asia Pacific, and 32 in Latin America 7. Strong brand recognition and customer loyalty . International retail sales were up 10. 3 percent as compared to 2007 9. Total current asset increased by $1. 9 billion dollars from 2007 to 2008 10. Harley offers financing of its bikes through HDFS Weaknesses 1. The Harley-Davidson motorcycle share of the heavyweight market was 45. 5 percent and 48. 7 percent in 2008 and 2007, respectively 2. Only 12 percent of U. S. retail motorcycle sales of new Harley-Davidson motorcycles are to female buyers 3. A typical buyer of Harley bike has an average of median household income of approximately $87,000 4.For the full year 2009, Harley-Davidson plans to ship between 264,000 and 273,00 0 new Harley-Davidson motorcycles, a 10 to 13 percent reduction from 2008 5. Total worldwide retail sales dropped by 7. 15 in 2008 from previous year 6. International retail sales growth slowed to 0. 7 percent during the fourth quarter of 2008 as a result of deteriorating economic conditions outside the United States 7. In the United States, retail sales of Harley-Davidson motorcycles in 2008 were down 13. 0 percent 8. Total operating income dropped by about $400 million from 2007 to 2008Financial Ratio Analysis (December 2009) |Growth Rates % |Harley-Davidson |Industry |S 500 | |Sales (Qtr vs year ago qtr) |-18. 00 |-13. 00 |-4. 80 | |Net Income (YTD vs YTD) |-71. 60 |15. 80 |-6. 00 | |Net Income (Qtr vs year ago qtr) |-84. 10 |6. 40 |26. 80 | |Sales (5-Year Annual Avg. ) |4. 2 |0. 78 |12. 99 | |Net Income (5-Year Annual Avg. ) |-2. 96 |-7. 50 |12. 69 | |Dividends (5-Year Annual Avg. ) |45. 92 |34. 93 |11. 83 | | | |Price Ratios |Harley-Davidson |Industry |S 500 | |Current P/E R atio |24. 3 |25. 6 |26. | |P/E Ratio 5-Year High |21. 9 |4. 3 |68. 0 | |P/E Ratio 5-Year Low |3. 0 |0. 8 |9. 9 | |Price/Sales Ratio |1. 12 |1. 12 |2. 25 | |Price/Book Value |2. 58 |3. 36 |3. 48 | |Price/Cash Flow Ratio |11. 90 |15. 0 |13. 70 | | | |Profit Margins % |Harley-Davidson |Industry |S 500 | |Gross Margin |29. 1 |23. 1 |38. 9 | |Pre-Tax Margin |9. 2 |6. 0 |10. 3 | |Net Profit Margin |4. |2. 4 |7. 1 | |5Yr Gross Margin (5-Year Avg. ) |37. 9 |29. 4 |38. 6 | |5Yr PreTax Margin (5-Year Avg. ) |23. 8 |17. 4 |16. 6 | |5Yr Net Profit Margin (5-Year Avg. ) |15. 3 |11. 2 |11. 5 | | | |Financial Condition |Harley-Davidson |Industry |S 500 |Debt/Equity Ratio |2. 26 |1. 53 |1. 09 | |Current Ratio |1. 4 |1. 8 |1. 5 | |Quick Ratio |1. 3 |1. 4 |1. 3 | |Interest Coverage |46. 2 |27. 4 |23. 7 | |Leverage Ratio |4. 1 |3. 5 |3. | |Book Value/Share |9. 77 |9. 22 |21. 63 | Adapted from www. moneycentral. msn. com |   |Avg P/E |Price/ Sales |Price/ Book |Net Profit Margin (%) | |12/0 8 |12. 20 |0. 67 |1. 87 |11. 0 | |12/07 |15. 50 |1. 90 |4. 69 |15. 2 | |12/06 |14. 0 |3. 02 |6. 60 |16. 9 | |12/05 |15. 50 |2. 55 |4. 58 |16. 9 | |12/04 |19. 00 |3. 39 |5. 56 |16. 7 | |12/03 |17. 80 |2. 95 |4. 85 |15. 5 | |12/02 |26. 80 |3. 28 |6. 6 |13. 5 | |12/01 |32. 10 |4. 64 |9. 36 |12. 2 | |12/00 |36. 40 |3. 96 |8. 54 |11. 3 | |12/08 |12. 20 |0. 67 |1. 87 |11. 0 | |   |Book Value/ Share |Debt/ Equity |Return on Equity (%) |Return on Assets (%) |Interest Coverage | |12/08 |$9. 9 |1. 86 |30. 9 |8. 4 |226. 6 | |12/07 |$9. 96 |0. 90 |39. 3 |16. 5 |NA | |12/06 |$10. 68 |0. 62 |37. 8 |18. 9 |NA | |12/05 |$11. 25 |0. 39 |31. 1 |18. 3 |NA | |12/04 |$10. 94 |0. 40 |27. 6 |16. |NA | |12/03 |$9. 81 |0. 34 |25. 7 |15. 5 |NA | |12/02 |$7. 38 |0. 34 |26. 0 |15. 0 |NA | |12/01 |$5. 80 |0. 34 |24. 9 |14. 0 |NA | |12/00 |$4. 65 |0. 32 |24. 7 |14. 3 |NA | |12/08 |$9. 9 |1. 86 |30. 9 |8. 4 |226. 6 | Adapted from www. moneycentral. msn. com Internal Factor Evaluation (IFE) Matrix |Key Internal Factors |Weight |Rating |Weighted Score | |Strengths |   |   |   | |Additional job cuts has helped the company to improve its profit margin |0. 05 |3 |0. 5 | |Harley-Davidson motorcycles have led the industry in the United States for retail |0. 08 |4 |0. 32 | |unit registrations of new heavyweight motorcycles | | | | |Harley-Davidson operates in two segments: (1) financial services and (2) |0. 05 |3 |0. 15 | |motorcycles and related products. | | | | |Harley-Davidson has 5 divisions: (1) Parts & Accessories (P); (2) General |0. 3 |4 |0. 12 | |Merchandise; (3) Licensing; and (4) Motorcycles | | | | |The Company offers a wide range of families of motorcycles: (1) Touring, (2) Dyna,|0. 06 |3 |0. 18 | |(3) Softail, (4) Sportster, and (5) VRSC | | | | |In terms of non-U. S. distribution, Harley-Davidson has 71 full service dealerships|0. 5 |3 |0. 15 | |in Canada, 383 in Europe, 201 in Asia Pacific, and 32 in Latin America | | | | |Strong brand recognition and customer loyalty |0. 07 |4 |0. 28 | |International retail sales were up 10. 3 percent as compared to 2007 |0. 07 |3 |0. 21 | |Total current asset increased by $1. billion dollars from 2007 to 2008 |0. 06 |3 |0. 18 | |Harley offers financing of its bikes through HDFS |0. 06 |3 |0. 18 | |Weaknesses | | |   | |The Harley-Davidson motorcycle share of the heavyweight market was 45. 5 percent |0. 07 |1 |0. 07 | |and 48. percent in 2008 and 2007, respectively | | | | |Only 12 percent of U. S. retail motorcycle sales of new Harley-Davidson motorcycles|0. 05 |1 |0. 05 | |are to female buyers | | | | |A typical buyer of Harley bike has an average of median household income of |0. 05 |1 |0. 5 | |approximately $87,000 | | | | |For the full year 2009, Harley-Davidson plans to ship between 264,000 and 273,000 |0. 05 |1 |0. 05 | |new Harley-Davidson motorcycles, a 10 to 13 percent reduction from 2008 | | | | |Total worldwide retail sales dropped by 7. 15 in 2008 from previous year |0. 06 |2 |0. 12 | |International retail sales growth slowed to 0. percent during the fourth quarter |0. 03 |2 |0. 06 | |of 2008 as a result of deteriorating economic conditions outside the United States| | | | |In the United States, retail sales of Harley-Davidson motorcycles in 2008 were |0. 05 |1 |0. 05 | |down 13. 0 percent | | | | |Total operating income dropped by about $400 million from 2007 to 2008 |0. 06 |1 |0. 6 | |Total |1. 00 |   |2. 43 | F. SWOT Strategies | |Strengths |Weaknesses | | |Additional job cuts has helped the company to |The Harley-Davidson motorcycle share of the | | |improve its profit margin |heavyweight market was 45. percent and 48. 7 | | |Harley-Davidson motorcycles have led the |percent in 2008 and 2007, respectively | | |industry in the United States for retail unit |Only 12 percent of U. S. etail motorcycle sales| | |registrations of new heavyweight motorcycles |of new Harley-Davidson motorcycles are to | | |Harley-Davidson operates in two segments: (1) |female buyers | | |financ ial services and (2) motorcycles and |A typical buyer of Harley bike has an average | | |related products. |of median household income of approximately | | Harley-Davidson has 5 divisions: (1) Parts & |$87,000 | | |Accessories (P); (2) General Merchandise; (3)|For the full year 2009, Harley-Davidson plans | | |Licensing; and (4) Motorcycles |to ship between 264,000 and 273,000 new | | |The Company offers a wide range of families of |Harley-Davidson motorcycles, a 10 to 13 percent| | |motorcycles: (1) Touring, (2) Dyna, (3) |reduction from 2008 | | |Softail, (4) Sportster, and (5) VRSC |Total worldwide retail sales dropped by 7. 15 in| | |In terms of non-U. S. distribution, |2008 from previous year | | |Harley-Davidson has 71 full service dealerships|International retail sales growth slowed to 0. | | |in Canada, 383 in Europe, 201 in Asia Pacific, |percent during the fourth quarter of 2008 as a | | |and 32 in Latin America |result of deteriorating economic conditions | | |Strong bran d recognition and customer loyalty |outside the United States | | |International retail sales were up 10. 3 percent|In the United States, retail sales of | | |as compared to 2007 |Harley-Davidson motorcycles in 2008 were down | | |Total current asset increased by $1. 9 billion |13. percent | | |dollars from 2007 to 2008 |Total operating income dropped by about $400 | | |Harley offers financing of its bikes through |million from 2007 to 2008 | | |HDFS | | |Opportunities |S-O Strategies |W-O Strategies | |Economy in Europe and other regions is growing |Develop a lower price / light weight bike, |1. Offer a better discount for retailers to | |at a better rate than United States |efficient in fuel consumption for individuals |sell / promote Harley merchandise such as | |Gasoline price has been stabilized in 2009 |who are interested in riding a bike but can’t |clothes, mugs, etc. (W5, W6, O) | |Competition has reduced their production of |afford or ride the current models (S3, S4, S5, |2.Offer better financing rate to new / first | |motorcycle in 2009 |S6, S7, S8, S8, S9, S10, O1, O2, O5, O6, O8) |time buyers (W1, W3, W5, W7, O3, O4) | |Currently, Yamaha has seen decreasing |Create a new line for female riders to be | | |motorcycle sales in Japan, the United States, |promoted in US and foreign markets (S5, S7, O8,| | |and Europe, but is doing better in Southeast |S9, S10, O1, O4, O6) | | |Asia and Latin America | | | |Honda, Yamaha and Suzuki are more diversified | | | |than Harley in terms of product offerings | | | |Female riders are on the rise | | | |Honda, Yamaha and Suzuki focus on ATVs, | | | |scooters, and marine and watercraft in addition| | | |to various motorcycle product lines | | | |Motorcycles typically are considered a good | | | |replacement for automobiles when gas prices are| | | |on the rise | | | |Threats |S-T Strategies |W-T Strategies | |Unemployment is on the rise in the United |Increase current promotional campaign (product |Introduce a new product line – Harley2 suitable| |States among middle class who could afford to |placement, advertising, Online newsgroup / |for female riders, light weight and priced | |buy a motorcycle |press releases, media ads, etc. ) both in the |lower to be marketed to a new segment (W2, W3, | |Competitors are reducing their prices so they |U. S. nd abroad (S1, S2, SS7, S9, S10, T3, T8) |W4, W5, T1, T2, T3, T5, T6, T7) | |can improve sales | | | |Disposable income is falling among | | | |professionals between the age of 35 and 54 | | | |Competition is strong in markets outside the | | | |United States | | | |Increase in fuel price could impact the | | | |industry sales | | | |Rise in interest rate could impact the buyers | | | |from purchasing and financing high ticket items| | | | | | | |Environmental protection laws could impact | | | |product design and cost | | | |Shifts in buyers’ needs and tastes | | | G. SPACE Matrix [pic] Financial Stability (FS) | |Environmental Stability (ES) | | |Return on Investment |6 |Unemployment |-5 | |Leverage |5 |Technological Changes |-2 | |Liquidity |4 |Price Elasticity of Demand |-1 | |Working Capital |4 |Competitive Pressure |-4 | |Cash Flow |4 |Barriers to Entry |-5 | | | | | | |Financial Stability (FS) Average |4. 6 |Environmental Stability (ES) Average |-3. | | | | | | |Competitive Stability (CS) | |Industry Stability (IS) | | |Market Share |-2 |Growth Potential |5 | |Product Quality |-1 |Financial Stability |1 | |Customer Loyalty |-1 |Ease of Market Entry |5 | |Competition’s Capacity Utilization |-3 |Resource Utilization |4 | |Technological Know-How |-2 |Profit Potential |3 | | | | | | |Competitive Stability (CS Average |-1. |Industry Stability (IS) Average |3. 6 | Y-axis: FS + ES = 4. 6 + (-3. 4) = 1. 2 X-axis: CS + IS = (-1. 8) + (3. 6) = 1. 8 H. Grand Strategy Matrix [pic] 1. Market development 2. Market penetration 3. Product development 4. Forward integration 5. Backward integration 6. Horizontal integration 7. Related diversification I. The Internal-External (IE) Matrix The IFE Total Weighted Score | |Strong |Average |Weak | | |3. 0 to 4. 0 |2. 0 to 2. 99 |1. 0 to 1. 9 | |High |I |II |III | |3. 0 to 3. 99 | | | | | | | | | | | | | | | | | | | | |IV |IV |VI | | | | | | | | | | |Medium | | | | |2. 0 to 2. 99 | |Harley-Davidson | | |Low |VII |VIII |IX | |1. 0 to 1. 99 | | | | J. QSPM    |   |Develop a lower price /|Offer better financing| | | |light weight bike, |rate to new / first | | | |efficient in fuel |time buyers | | | |consumption for | | | | |individuals who are | | | | |interested in riding a | | | | |bike but can’t afford | | | | |or ride the current | | | | |models | | |Key Factors |Weight |AS |TAS |AS |TAS | |Opportunities |   |   |   |   |   | |Economy in Europe and other regions is growing at a better rate than |0. 08 |4 |0. 32 |2 |0. 16 | |United States | | | | | | |Gasoline price has been stabilized in 2009 |0. 06 |4 |0. 24 | 1 |0. 06 | |Competition has reduced their production of motorcycle in 2009 |0. 09 |4 |0. 36 |3 |0. 27 | |Currently, Yamaha has seen decreasing motorcycle sales in Japan, the |0. 5 |— |— |— |— | |United States, and Europe, but is doing better in Southeast Asia and Latin| | | | | | |America | | | | | | |Honda, Yamaha and Suzuki are more diversified than Harley in terms of |0. 05 |— |— |— |— | |product offerings | | | | | | |Female riders are on the rise |0. 04 |3 |0. 12 |1 |0. 04 | |Honda, Yamaha and Suzuki focus on ATVs, scooters, and marine and |0. 7 |— |— |— |— | |watercraft in addition to various motorcycle product lines | | | | | | |Motorcycles typically are considered a good replacement for automobiles |0. 06 |4 |0. 24 |2 |0. 12 | |when gas prices are on the rise | | | | | | |Threats | |   |   | |Unemployment is on the rise in the United States among middle class who |0. 09 |2 |0. 18 |4 |0. 6 | |could afford to buy a motorcycle | | | | | | |Competitors are reducing their prices so they can improve sales |0. 07 |3 |0. 21 |1 |0. 07 | |Disposable income is falling among professionals between the age of 35 and|0. 07 |3 |0. 21 |1 |0. 07 | |54 | | | | | | |Competition is strong in markets outside the United States |0. 06 |3 |0. 18 |2 |0. 12 | |Increase in fuel price could impact the industry sales |0. 07 |4 |0. 28 |2 |0. 4 | |Rise in interest rate could impact the buyers from purchasing and |0. 05 |4 |0. 20 |3 |0. 15 | |financing high ticket items | | | | | | |Environmental protection laws could impact product design and cost |0. 05 |— |— |— |— | |Shifts in buyers' needs and tastes |0. 04 |— |— |— |— | |TOTAL |1. 00 |   |2. 54 |   |1. 6 | |Strengths |   |   |   | |Additional job cuts has helped the company to improve its profit margin |0. 05 |— |— |— |— | |Harley-Davidson motorcycle s have led the industry in the United States for|0. 08 |3 |0. 24 |1 |0. 08 | |retail unit registrations of new heavyweight motorcycles | | | | | | |Harley-Davidson operates in two segments: (1) financial services and (2) |0. 05 |— |— |— |— | |motorcycles and related products. | | | | | |Harley-Davidson has 5 divisions: (1) Parts & Accessories (P&A); (2) |0. 03 |— |— |— |— | |General Merchandise; (3) Licensing; and (4) Motorcycles | | | | | | |The Company offers a wide range of families of motorcycles: (1) Touring, |0. 06 |— |— |— |— | |(2) Dyna, (3) Softail, (4) Sportster, and (5) VRSC | | | | | | |In terms of non-U. S. distribution, Harley-Davidson has 71 full service |0. 05 |2 |0. 1 |3 |0. 5 | |dealerships in Canada, 383 in Europe, 201 in Asia Pacific, and 32 in Latin| | | | | | |America | | | | | | |Strong brand recognition and customer loyalty |0. 07 |3 |0. 21 |2 |0. 14 | |International retail sa les were up 10. 3 percent as compared to 2007 |0. 07 |3 |0. 21 |2 |0. 14 | |Total current asset increased by $1. 9 billion dollars from 2007 to 2008 |0. 06 |— |— |— |— | |Harley offers financing of its bikes through HDFS |0. 06 |1 |0. 06 |4 |0. 4 | |Weaknesses | |   |   |   | |The Harley-Davidson motorcycle share of the heavyweight market was 45. 5 |0. 07 |— |— |— |— | |percent and 48. 7 percent in 2008 and 2007, respectively | | | | | | |Only 12 percent of U. S. retail motorcycle sales of new Harley-Davidson |0. 05 |3 |0. 15 |1 |0. 05 | |motorcycles are to female buyers | | | | | | |A typical buyer of Harley bike has an average of median household income |0. 05 |1 |0. 05 |3 |0. 5 | |of approximately $87,000 | | | | | | |For the full year 2009, Harley-Davidson plans to ship between 264,000 and |0. 05 |— |— |— |— | |273,000 new Harley-Davidson motorcycles, a 10 to 13 percent reduction from| | | | | | |2008 | | | | | | |Total worldwide retail sales dropped by 7. 15 in 2008 from previous year |0. 06 |1 |0. 06 |3 |0. 18 | |International retail sales growth slowed to 0. 7 percent during the fourth |0. 3 |— |— |— |— | |quarter of 2008 as a result of deteriorating economic conditions outside | | | | | | |the United States | | | | | | |In the United States, retail sales of Harley-Davidson motorcycles in 2008 |0. 05 |1 |0. 05 |4 |0. 2 | |were down 13. 0 percent | | | | | | |Total operating income dropped by about $400 million from 2007 to 2008 |0. 06 |1 |0. 06 |3 |0. 8 | |SUBTOTAL |1. 00 |   |1. 19 |   |1. 51 | |SUM TOTAL ATTRACTIVENESS SCORE |   |   |3. 73 |   |3. 07 | K. Recommendations Develop a product line with 3 to 5 bikes that are light weight, fuel efficient, lower than average Harley motorcycles, compliance with EPA and other regulatory agencies to be marketed to 25 to 45 age group with income level of $65,000 or higher. The brand s hould be promoted for substitute to automobile for short distances. L. EPS/EBIT Analysis Amount Needed: $150 million Stock Price: $25. 20 Tax Rate: 36. 7% Interest Rate: 6. 97% # Shares Outstanding: 234. 4 Million |   |Common Stock Financing |Debt Financing | |   |Recession |Normal |Boom |Recession |Normal |Boom | |70 Percent Stock – 30 Percent Debt |   |   |70 Percent Debt – 30 Percent Stock |   |   | |   |Recession |Normal |Boom |Recession |Normal |Boom | |EBIT |$1,000,000,000 |$1,500,000,000 |$1,800,000,000 |$1,000,000,000 $1,500,000,000 |$1,800,000,000 | |Interest |8,364,000 |8,364,000 |8,364,000 |2,091,000 |2,091,000 |2,091,000 | |EBT |991,636,000 |1,491,636,000 |1,791,636,000 |997,909,000 |1,497,909,000 |1,797,909,000 | |Taxes |36,393,041,200 |54,743,041,200 |65,753,041,200 |36,623,260,300 |54,973,260,300 |65,983,260,300 | |EAT |35,401,405,200 |53,251,405,200 |63,961,405,200 |35,625,351,300 |53,475,351,300 |64,185,351,300 | |# Shares |238,566,667 |2 38,566,667 |238,566,667 |236,185,714 |236,185,714 |236,185,714 | |EPS |148. 39 |223. 21 |268. 11 |150. 84 |226. 41 |271. 76 | | M. Epilogue Harley-Davidson is extending the deadline for some its competitive bike exchange trade-in program so customers would have more time to take advantage of the promotion. The company has been trying to stimulate its sales and financing program due to weak economy and low sales results. They also announced that the Board of Directors approved a cash dividend of $0. 10 per share for the first quarter of 2010. This decision will reduce their cash flow by approximately $23. 7 million. Harley-Davidson still is suffering from borrowing of $600 million three years ago at a rate of 15%.The interest of this loan is approximately $90 million a year which is impacting the company’s bottom line. For 2009, the company announced 27% down from 2008 and ended up with a $55 million loss – its first loss since 1993. ————â₠¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€œ Brand Loyalty (High) Brand Loyalty (Low) Price (High) Price (Low) Harley-Davidson, Inc. Honda BMW -1 -2 -3 -4 -5 -6 -7 7 -6 -1 -7 -5 -4 -3 -2 7 6 5 4 3 2 1 Defensive Competitive Aggressive Conservative 1 2 3 4 5 6 IS Weak Competitive Position Quadrant II Quadrant I Quadrant IV Quadrant III Strong Competitive Position Rapid Market Growth Slow Market Growth The EFE Total Weighted Score ES CS FS Yamaha